West Midlands

This business represents a well-established investment opportunity within the Home Instead network, located in an affluent area of the West Midlands. Operating for many years under its current ownership, the franchise has built a strong reputation for quality care, evidenced by a Care Quality Commission rating of ‘Good’ across all domains and ‘Outstanding’ in the Caring category — a distinction that speaks directly to the calibre of care delivery on the ground.

The business operates a private-pay model, attracting clients through its positioning in a wealthy postcode area. This client base commands hourly rates from £35, with services spanning regular homecare visits and occasional live-in care packages. The private-pay weighting is a notable strength, offering greater margin certainty and reduced exposure to local authority rate pressures that can constrain growth in other territories.

Operationally, the franchise delivers between 1,800 and 1,900 hours of care per week, supported by a team of approximately 90 Care Professionals and around 10 office-based support staff. The business runs from a serviced office with staff parking.

Reason for sale: Retirement

Territory Demographics & Market Size

Total Population – 511,183

Over 65s (Clients) – 64,530

Over 18s (Care Pros)- 332,103

Incredibly strong demographics for overall population and over 65s alike.

Is this business right for you?

Banks and lenders typically fund 70% of the total investment (including Franchise Fees and Due Diligence costs), so for this business, you would need approximately £400,000 in cash to secure funding. We assist you with introductions to Banks and Lenders

Why choose this business?

Has an impressive turnover of over £2,364,000 for 25

Solid demographics for over 65s, as well as the 18+ population for work force

Projections for population show that total population and older population numbers will grow between now and 2034, demonstrating growing commercial opportunities for new owners

Good mix of affluence and large representation of wealthy areas for client enquiries

High quality care, evidenced by CQC ‘Good’ Rating including an Outstanding in Caring category

Strong foundation of 90 Care Professionals

Providers 1800-1900 hours of care per week

Empowered team of 10 who are enfranchised to run and grow the business

Superb local reputation, leading to steady word of mouth referral opportunities

Great culture within business improving retention figures

Why join the Home Instead franchise network?

70+ individuals at National Office responsible for the support of our franchisees

Support covering Marketing & PR, Recruitment, Learning & Development, IT, Business Development, Quality & Compliance, Legal, and HR

Onboarding and handover support bespoke to your chosen business

Full training provided, and a mix of in-person and online training for you and your team

Smooth business acquisition process, supported by our in-house brokerage

Join the UK’s most recommended and highest quality domiciliary care provider

Engage with the Global Home Instead network, spanning 7 countries in over 1800 territories

Fantastic franchisee community and ongoing peer support

Growth-driven brand with proven model and processes

Bespoke IT systems to optimise care delivery and recruitment

Opportunities to expand by into multiple territories

Led by our purpose, mission and values to increase the world’s capacity to care, and change lives in every community across the UK

Franchise License included