Total support for home care franchises
Our world-class leadership team has a wealth of experience covering a wide range of areas. This enables them to provide comprehensive support for our business and our franchisees, resulting in the highest levels of service for all our clients. That support includes developing new opportunities and ways of working, raising awareness of the value of in-home care, helping our franchises to grow, and shaping the global future of home care.
Martin leads our UK & International operations. He continues to develop our brand whilst strengthening Home Instead’s reputation as the most admired care company and employer of choice within the care sector.
Martin Jones MBE
Chief Executive Officer UK & International
Ruth focuses on the growth and development of the network, which ranges from bringing new franchisees on board to partnering with companies who share our values.
Chief Operating Officer
Tom provides strategic and financial guidance to the UK group of companies in addition to supporting all of National Office with the maintenance of a strong financial model for our franchise network.
Director of Finance
Mark leads our innovation projects and drives the technology strategy of Home Instead. He is responsible for the technology used to deliver care across the network.
Director of Innovation
Lee's role involves building awareness of the Home Instead brand, as well as the many benefits of in-home care, and how we can provide caring support to older people and their loved ones.
Brand and Marketing Director
Sanjeev’s primary remit is to identify ways the company can further reduce the growing burden on the NHS by increasing its range of at home care services combining technology and care professional skill mix.
Director of Care & Quality
Imogen supports individuals looking to become a Home Instead franchisee, whether that is someone looking to open a new territory, offering Home Instead services to a completely new market, or someone looking to purchase a resale. She is also responsible for ensuring franchisees joining Home Instead have a strong onboarding before introducing them to their support team at National Office.
Head of Franchise Development
Luke is responsible for sourcing new franchisees to join the Home Instead network. He manages the marketing strategy to promote franchising opportunities, whether new or resale, and is the first port of call for anyone wanting to join the brand.
Franchise Development Manager
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