Meet our leadership team

Total support for home care franchisees

Thought leaders in home care

Our world-class leadership team has a wealth of experience covering a wide range of areas. This enables them to provide comprehensive support for our business and our franchisees, resulting in the highest levels of service for all our clients. That support includes developing new opportunities and ways of working, raising awareness of the value of in-home care, helping our franchises to grow, and shaping the global future of home care.

Martin leads our UK & International operations. He continues to develop our brand whilst strengthening Home Instead’s reputation as the most admired care company and employer of choice within the care sector.  

Martin Jones MBE

Chief Executive Officer UK & International

Franchise Development Team

Imogen supports people looking to become a Home Instead franchisee, whether that is someone wanting to open a new territory, offering Home Instead services to a completely new market, or someone looking to purchase a resale. She is also responsible for ensuring franchisees joining Home Instead have a strong onboarding before introducing them to their support team at National Office.

Imogen Clarke

Head of Franchise Development

Begin your journey to becoming a franchise owner today

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Franchise Opportunities

New Territories

We award twelve new franchise territories each year to people who share our culture and values and who we believe are the right franchisees to represent our brand in their local area.  


We recognise that many business owners reach a point where they want to move on from their business, perhaps retire, and realise their investment – which leads to resales.