West Midlands

In a well-populated part of England with both rural and urban living, this is a much-admired business in the area, known for the outstanding care provided.

It is one of the early offices opened in the Home Instead network, so has built a great reputation, with people wanting to use their services, to work for the company, and to recommend to others.

This franchise provides a tremendous building block from which to develop the business further. There is a capable and motivated team who will continue to support the new owner in running the business and taking it forward.

Opportunity to expand the current services offered and to target further areas within the territory.

Reason for sale: Lifestyle Change Wanted

Territory Demographics & Market Size

• Total Population – 249,090
• Over 65s (Clients) – 54,663
• Over 18s (Care Pros) – 200,899
• As well as strong demographics, there is also a balanced mix of social affluence, providing excellent opportunities for Client and Care Professional acquisition

Is this business right for you?

• Banks and lenders typically fund 70% of the total investment (including Franchise Fees and Due Diligence costs), so for this business, you would need approximately £315,000 in cash to secure funding. We assist you with introductions to Banks and Lenders
• This business has a capable and reliable team, empowered in their roles, and critical in the delivery of high quality care for clients. New owners can benefit from a skilled team like this
• New owners will need to be in the business, rather than managing remotely, so proximity to office will need to be considered, or relocation to the local area

Why choose this business?

• Has a growing turnover of just over £950,000 for 2026
• Considerably strong demographics for a Home Instead territory, for both Care Professionals and Clients
• Projections show that total population and older population numbers will grow between now and 2038, demonstrating growing commercial opportunities for new owners on top of strong current figures
• Good mix of affluence for balanced Client and Care Professional acquisition
• High quality care, evidenced by CQC Outstanding rating – an impressive achievement
• 5/5 on Trustist Review Platform
• Strong foundation of existing Clients and Care Professionals – 27 Care Professionals and 47 Clients
• Empowered team who are enfranchised to grow the business
• Superb local reputation, leading to steady word of mouth referral opportunities
• Great culture within business improving retention figures
• New owners can drive further growth in the business by expanding care service offering, such as Live-in Care and Healthcare At Home services

Why join the Home Instead franchise network?

• 70+ individuals at National Office responsible for the support of our franchisees
• Support covering Marketing & PR, Recruitment, Learning & Development, IT, Business Development, Quality & Compliance, Legal, and HR
• Onboarding and handover support bespoke to your chosen business
• Full training provided, and a mix of in-person and online training for you and your team
• Smooth business acquisition process, supported by our in-house brokerage
• Join the UK’s most recommended and highest quality domiciliary care provider
• Engage with the Global Home Instead network, spanning 6 countries in over 1200 territories
• Fantastic franchisee community and ongoing peer support
• Growth-driven brand with proven model and processes
• Bespoke IT systems to optimise care delivery and recruitment
• Opportunities to expand by into multiple territories
• Led by our purpose, mission and values to increase the world’s capacity to care, and change lives in every community across the UK
• Franchise License included