Home Instead embraces new ITV Sponsorship
Home Instead has launched its first television sponsorship with a series of specially designed ads for ITV late nights.
The activity consists of 10-second ‘ident’ ads that will be shown at the start and end of commercial breaks across ITV3, ITV3+1 and ITV3HD when programmes such as Midsomer Murders, Vera and Inspector Morse are on. The ident ads will be shown between 9pm and 12am.
Featuring our beloved client Stanley and CAREGiver Christine, there are two versions of the ident – one focused on home care and the other on the role of a CAREGiver.
The sponsorship is designed to appeal to people of different generations, breaking taboos surrounding the subject of home care and encouraging open and positive conversations as families come together to enjoy late evening dramas, thrillers and mysteries.
Martin Jones, CEO of Home Instead, said: “This sponsorship is a unique opportunity for our brand to connect with family members of different ages when they are enjoying their time together. For those caring for relatives, it can be an ideal moment to reflect on how to positively balance the needs of loved ones in a way that maintains their dignity and independence.
“It also highlights how our type of care is unique and that our CAREGivers can offer a ‘familiar face in your own home’.