An Introduction to Senior Fraud ProtectionĀ 

The campaign aims to protect the elderly from scams
The campaign aims to protect the elderly from scams

Home Instead Sheffield is currently planning to release a new public education programme, with a focus on the rising problem of fraud within the elderly community. The Senior Fraud Protection campaign has been developed to raise awareness and provide tips for avoiding scammers who may attempt to communicate with people through the post, online, or over the phone. 

The programme is partnered with a national charity called 'Think Jessica' which was setup by daughter Marilyn Baldwin whose mother (Jessica) was targeted by scammers, "The Royal Mail delivered approximately 30,000 criminal letters to her over a period of 5 years. She spent most of her time reading, sorting and responding to criminals and became trapped in a delusional world the criminals created". Both Think Jessica and Home Instead share the same goal to protect the elderly and vulnerable from scams.

Sarah Oldham Head of Care for Home Instead Sheffield South has commented “We have had great success with our Dementia workshops and we hope to emulate this with the new senior fraud programme. Fraud can affect anyone, and families may not be aware of the scams that could target their loved ones. That is why the programme will provide everyone with a free toolkit to equip people with tips to avoid being scammed”.

Home Instead Sheffield, are hoping to organise a scam aware workshop in the coming weeks.