Continuity of care is a key cornerstone of quality care according to the BMJ. This applies to GP's, social workers or CAREGivers. Home Instead uses this principle to ensure we build meaningful client relationships and understand their interests, background, needs, likes and dislikes. Home Instead Senior Care do this differently, and that is why we win awards including our Queen's Award for Enterprise: Innovation. Without this approach, care becomes just a transactional service - which is what one expects from something more akin to a bank, and who wants to be looked after by one of them?