A business that’s built for what comes next

The way we age is changing.

People are living longer, staying active for longer, and expecting more choice, connection and control. At the same time, families are navigating overstretched care services and turning to trusted private providers like Home Instead for support.

That’s where you come in.

For over 20 years in the UK, Home Instead has supported people to build businesses that make a real difference, helping older adults live well at home, while creating strong, rewarding futures for the franchisees who lead them.

Our network has grown through every kind of change, from financial uncertainty to a global pandemic, supported by a brand families trust and a model that’s stood the test of time.

This is a business built with purpose, backed by performance, and shaped to thrive in a sector that’s always evolving.

Why Home Instead?

When you join Home Instead, you’re not just buying into a franchise, you’re joining a strong community of people also wanting to make a difference. Our proven network of over 260 franchisees is backed by systems, support and insight, and is built for long-term success.

What sets us apart:

• Largest home care franchise network in the UK, with 90% national coverage.
• 10 million+ hours of care delivered in 2024.
• Over 65 experts at National Office across compliance, care, marketing, operations and growth.
• An unrivalled 4:1 franchisee-to-support ratio means we have more time to provide hands-on support, helping our franchisees focus on growth and optimisation.
• Over 25% of our UK offices rated Outstanding by the CQC – five times the industry average.
• Global reach, local impact, with over 1,500 territories across seven countries.

Whether you’re starting your first business or expanding your franchise portfolio, our model is designed to support your goals and ambition.

Built on data. Driven by purpose.

At Home Instead, we’re proud to provide over 10 million hours of care to more than 16,000 clients across the UK, which gives us a unique perspective on what quality care really means. Recently, we conducted research into the ageing process and developed the New Ageing Index.

Our New Ageing Index reveals what people really want as they age: to stay independent, stay active and stay in charge of their own lives.

More than 50% of UK adults would now consider private care for themselves or a loved one, and among carers, that number rises to 63%. With public trust shifting away from government services, the demand for reliable, relationship-led care has never been greater.

Often we speak to people who are worried about starting a business within a highly regulated sector like care, but that’s where we come in. We provide you with full training, guidance and support to ensure you’re never alone navigating compliance and care delivery.

To hear more about the future of home care and how Home Instead is leading the way, listen to our podcast episode:

In this episode, CEO of Home Instead UK and International, Martin Jones MBE, and Executive Director of Care and Quality, Sanjeev Kaushal, join host Luke Spellman to explore the future of home care. From the main drivers of growth in the sector to the role of innovation and technology, they share how Home Instead continues to differentiate within a growing market.