Our Leading Research into Ageing
Across 12 months of research, Home Instead has built a clear picture of what it means to grow older in Britain today - and what it truly means to be a family carer.
The New Ageing Index
As the UK’s leading home care company, we know how important it is to truly understand what growing older means. Our New Ageing Index research gives a voice to the public on everything from how they feel about ageing and their concerns to how families feel about caring for loved ones.
The research, repeated quarterly over a year, has covered topics spanning issues critical to ageing including health and wellbeing, technology, politics and social care. And in just a year, the landscape has changed dramatically.
Some challenges are becoming more urgent – family carers are feeling the strain of looking after loved ones and being forced to give up work. The burden is especially high when it comes to dementia, where the strain on families is overwhelming – emotionally, financially and socially.
Download our third report here
DownloadSparking a conversation about ageing
Across the research, we’ve built a clear picture of what it means to grow older in Britain today. The insights will help us shape the support we offer to thousands of older people we care for. We also hope it will spark a conversation about ageing and how people can enjoy the later years of life to the full, with the help of home care if needed.
We’d love to hear some inspiring stories about ageing, you can get in touch here
Read our previous reports
Read our first report
Our first report showed how older people really want to be active, have fun and be engaged with life. People also told how they were more fearful of going into a care home than their partner dying.
Read our second report
By the second report, we saw some major shifts in people’s perceptions of politics and care as we changed from Conservative to Labour. We also introduced more questions about dementia, highlighting how it affects families across the UK.
Today’s older generation want to be active, to have fun – and to be involved.The image we may have of retirees whose horizons have shrunk to just a bit of daytime TV and a cup of tea simply doesn’t stand up to scrutiny.Martin Jones, CEO UK and International
I’m a keen photographer and I write every day. Staying physically and mentally active is the key. I’m as busy as ever and I intend to keep it that way.Carole, 75
I worked as a local councillor before I retired and I still want to be a part of things – older people have a lot to give and the world needs to wake up to that.Chris, 78
