Why Home Instead Stands Out in an Ever-Evolving Sector
In the ever-evolving home care sector, Home Instead has consistently risen above the rest, not just because of our services, but also due to our commitment to quality, innovation, and long-term growth.
Award-winning support, pioneering marketing strategies, a proven business model and exceptional compliance standards has led Home Instead to become the UK’s number one home care company. Here we take a further look into how Home Instead became the sector leader.
Award-Winning Support and Fantastic Franchisee Ratio
Our success starts with our commitment to providing exceptional support to every franchisee in our network. With a remarkable 4:1 franchisee-to-support-staff ratio, we ensure that each of our 260 franchise territories receives the attention it deserves. This ensures that franchisees have direct access to a team of experts across all areas – from marketing and recruitment to legal advice and operational support.
By investing ahead of the growth of our franchise network, we maintain this optimal ratio, ensuring franchisees benefit from the expertise and hands-on support they need to succeed.
Pioneering Marketing and Branding
Marketing and branding are central to standing out in today’s competitive marketplace, and we pride ourselves on being ahead of the curve. With a dedicated, talented team of experts in traditional marketing, digital marketing, SEO, PPC, social media, web development, project management, content creation and PR, we are constantly finding new ways to connect with our target audience.
We’ve pioneered some innovative campaigns that have become industry benchmarks, including the Purple Plaques campaign, sponsoring ITV’s Love Your Garden, TV ads showcasing our Clients and Care Professionals, as well as The New Ageing Index – a tool we developed to help address the challenges of an ageing population. Our high-profile partnerships with organisations such as Age UK and Parkinson’s UK also enhance our credibility and visibility.
In line with staying ahead of others in our sector, we recently underwent a rebrand to strengthen our identity and continue to evolve with market trends. This strategic move positions us as a forward-thinking leader in the industry.
Proven Model and Successful Track Record
Our business model is proven to work across a diverse range of settings and demographics. We carve out territories based on the demographics of over-65s, ensuring that every franchise territory has a viable potential market size, alongside a robust pool of potential care professionals.
With over 260 franchises across the UK, we’ve built a reputation for success in all regions and countries. Our business model’s versatility is evidenced by its performance across all regulators and councils in the UK. There are also successful multi-unit ownership opportunities that further support the scalability and profitability of our business, offering centralisation opportunities for expansion.
Moreover, our resale market speaks volumes about the sustainability of our business model, with banks showing confidence in our operations and viewing franchises more favourably than startup businesses.
Exceptional Compliance and High-Quality Services
At Home Instead we don’t just meet industry standards; we exceed them. A testament to this is the fact that 25% of our 260 franchises hold an Outstanding CQC rating. Additionally, in Scotland, about 25% of our franchises have received the highest possible “Excellent” rating from the Care Inspectorate Scotland.
Our Quality & Compliance team, comprising of eight experts with backgrounds in care, the NHS, and medical fields, ensures that we are always operating at the highest standards.
For example, Sanjeev Kausal, Home Instead’s Director of Care and Quality, has extensive experience with national compliance projects and has worked in the NHS as a cancer care lead for adults and paediatrics, improving medicine adherence and quality of life standards.
We are also recognised by LaingBuisson for being the highest-quality provider in the sector, with our compliance standards consistently exceeding those set by regulators.
We strive for excellence in all areas, not only in compliance but also in the quality of services we provide, ensuring that each client receives the highest level of care and attention.
Full Offering of Care Services
One of our key differentiators is the breadth of care services we offer, which is unique in the industry. We provide a comprehensive suite of services, including:
- Companionship
- Personal Care
- Home Help
- Medication Reminders
- Respite Care
- Local Transportation
- Healthcare at Home (which includes medical care, a rarity in the home care sector)
- Live-in Care
- Nail Care
- Dementia Care (Supported by training programmes with accreditation from City & Guilds)
- End of Life Care (Supported by training programmes with accreditation from City & Guilds)
- Specialist Care for conditions such as Parkinson’s Disease
Our deep understanding of the ageing process, our leadership in dementia research, and our original development of person-led/relationship-led companionship care highlight our commitment to providing tailored, high-quality care. We also excel in areas like scam awareness and nutrition/hydration, ensuring our clients’ overall well-being.
Global Support and Technological Innovation
Our global reach provides franchisees with unmatched support and resources. As part of a Unicorn status company turning over $3 billion across seven countries, we bring the expertise, technological advancements, and financial backing that give our franchisees a larger financial opportunity.
Our acquisition by Honor, a leading innovator in technology, ensures that we stay ahead of the curve in care management and increase innovation in order to revolutionise care for the growing ageing population.
From our bespoke Care Management platform with Birdie to recruitment tools, CRM systems, and an E-learning platform, we provide franchisees with the tools they need to optimise their operations and maintain oversight on training and team development.
Thought Leaders in the Industry
Our company is led by individuals who are not only experts in care but are also thought leaders in the sector. Martin Jones MBE, for example, was awarded his MBE for his continual and passionate contribution to social care. He has been instrumental in lobbying for improvements in social care and has led efforts to raise awareness of the nuances of private care. His visits to No. 10 Downing Street and his advocacy work have helped influence policy, easing the pressure on NHS services by keeping older people at home longer and reducing hospital wait times.
We also work with universities, including The University of York on dementia research, and have national partnerships with organisations like Age UK, Parkinson’s UK, Barclays and Silver Stories, further cementing our role as a leader in the sector.
Commitment to Professionalisation and Ethical Standards
We are deeply committed to the professionalisation of the care role, offering paid training, accreditation programs, and continuous development opportunities. Our franchise model supports a living wage for Care Professionals, ensuring fair compensation for the vital work they do.
As members of the BFA (British Franchise Association) and with strong involvement in the franchise sector, we uphold ethical franchise agreements and advocate for the development of the franchise sector as a whole. Our COO Ruth Brown and franchisee, Cath Chalton are both members of the BFA Board and are committed to collaboration, knowledge sharing and elevating industry standards.
Find out more here – https://www.homeinstead.co.uk/franchise/why-us/
If you believe Home Instead is the right fit for you, here’s what to do next.
Click here to schedule a call with our Franchise Development Manager Luke Spellman, to begin exploring the available opportunities.
From the very start, we take a hands-on, supportive approach – ensuring you’re never left to figure things out alone. Luke will guide you through every step of the process, helping you identify the right territory, explaining funding options and providing all the information you need.
No question is too small – our goal is to make sure you feel fully informed, supported, and confident in deciding whether this is the right path for you.