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Marketing Assistant

Budleigh Salterton Full-time 20,000 - 22,000 per annum Closing date: 28/02/2021
Company Description

We are an independently-owned, family-run, home care provider and part of the Home Instead Senior Care network offering the highest quality home care in the UK. We have a CQC 5 Star rating and have won multiple employer in care awards. We offer you the opportunity to join an outstanding, growing company with career development opportunities, in a friendly and nurturing team environment.

Job Description

Please note that this role is predominantly office-based in East Devon with the requirement to be able to network face-to-face (when guidelines allow) and create content for social media in the locality of East Devon and Mid Devon.

This is an exciting opportunity to join the business at a pivotal point in our growth, and be a key player in a team who are passionate about making a real difference to people’s lives across Exeter, East Devon, Mid Devon and the Blackdown Hills.

You will assist the Marketing Manager to passionately champion our brand, and importantly, the values of our business, internally and externally, with colleagues, clients and the wider community, using a predominantly digital marketing strategy with some traditional media.

Key Responsibilities

  • Compose and post social media content that drives engagement across multiple accounts and platforms
  • Monitor and respond to social media interaction in a timely and professional manner
  • Employ online marketing analytics to gather information from web and social media pages
  • Maintain and generate website content using SEO
  • Identify ways to improve our client acquisition journey and CAREGiver recruitment journey
  • Keep up-to-date with digital marketing trends and translate those into new ideas for our business
  • Assist in creating promotional materials, including videos, presentations and literature
  • Write and distribute press releases and editorials
  • Manage and maintain a CRM database
  • Use e-marketing tools to create engaging and relevant communications
  • Collate content to create and edit a weekly internal e-newsletter
  • Use design software to create and resize print adverts and other marketing collateral
  • Identify, plan, promote and attend community talks, promotional/recruitment events to raise brand awareness
  • Network within the health and social care sector to raise awareness of the Home Instead model of quality care
  • Conduct competitor analysis and draw conclusions and recommendations
  • Identify and pitch PR opportunities to the Marketing Manager, considering ways to maximise reach and return
  • Offer administrative support to assist with the efficient running of the department and wider business, including answering the telephone
  • Build relationships with external suppliers/designers and provide succinct briefs

This list is in no way exhaustive and the Marketing Assistant is expected to carry out any other duties within the scope, spirit and purpose of the job.


Personal Qualities

  • A caring nature with the desire to want to provide the very best home care and support to older people within our community
  • Confident and personable with excellent communication skills
  • A willingness and aptitude for learning new skills and technology
  • A great eye for design
  • A team player with the ability to work independently 
  • A keen interest in digital and social media trends and updates
  • An organised and reliable approach to work
  • A good sense of humour and a proactive, positive attitude 
  • Discrete and trustworthy with confidential information

Qualifications and Experience

  • At least two years’ marketing experience
  • Demonstrable experience of using digital media in a promotional capacity
  • Targeted and automated e-marketing experience is desirable
  • A high standard of computer literacy
  • Excellent copy writing and proofreading skills, and a keen eye for detail
  • Highly organised, with an ability to work to deadlines, and to plan and prioritise
  • A background in the healthcare sector would be advantageous, but not essential
Additional Information

General Expectations

  • Share the company’s commitment to providing the highest quality service to our clients and our team of CAREGivers
  • Maintain compliance with all policies and procedures
  • Maintain compliance with CQC and Home Instead standards
  • Attend appraisals, regular planning meetings and maintain professional development
  • To be positive, well presented and act as an ambassador for Home Instead Senior Care at all times
  • Work in line with all company policies and procedures, local and national guidance and legislation
  • Attend all relevant training required by the company
  • Close liaison with all office team members and to support business needs as required in a changing environment
  • You must be a car driver and be able to commute to our office daily, although the role will allow for some remote working. There will be some requirement to travel across all areas specified
  • Some weekend work will be required

Key Performance Indicators

  • Generating quality leads for client acquisition and CAREGiver recruitment
  • Increasing audience and engagement across all social media channels
  • Driving web traffic
  • Improving organic search results for our websites
I'm Interested!
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