Norwich home care company supports dementia friendly schools

Developing a Dementia Friendly Generation in Norfolk is going from strength to strength thanks to the selfless dedication of experts from the county’s care providers who are giving up their time to support this worthy initiative.

Launched by BBC Radio Norfolk’s Nick Conrad as part of his Norfolk Dementia Challenge, the initiative aims to make every Norfolk school child more aware of how dementia can affect members of their family and others in their local community through a programme of Dementia Friend Sessions delivered as part of normal school assemblies.

One such organisation supporting Nick’s Challenge is local at home care company, Home Instead Senior Care, which has gone back to school to raise awareness and understanding of dementia in thousands of Norfolk school children. Mark Johnston, the Community Relations Manager at Home Instead, who is delivering the Alzheimer’s Society designed Dementia Friends assemblies, explained “At Home Instead many of our clients are living with Alzheimer’s or other forms of dementia, so we realise the importance of making Norfolk a dementia friendly community. Working with schools provides all of us who are involved in this initiative with a unique opportunity to pass on key information about dementia and raise awareness and understanding of the condition in our younger generations. “

Nick Conrad said “I am hugely grateful to local care provider organisations, such as Home Instead, for their support and commitment to this programme and for the schools that are engaging with them.”

Willie Cruickshank, Director of Norfolk & Suffolk Dementia Alliance said, “These short awareness raising sessions are designed to fit into a school’s morning assembly and involves each child completing a pledge card and committing to just one action that will make the lives of people living with dementia a little bit better. If you would like to know more about holding a Dementia Friends Assembly at your school, contact Mark Johnston direct at or call on 01603 482116."

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home