Meet the team

Our CAREGivers

Our CAREGivers

We are very proud to have a dedicated team of compassionate and reliable CAREGivers who go above and beyond to take care of our clients. These are people who really care.

We are delighted that many of our CAREGivers have moved on to join our office support team as you will see below.

Franchise Owners Chris and Akie

Franchise Owners - Chris & Akie

Chris began his career as a community pharmacist and opened the Norwich office of Home Instead in February 2010. Akie is a UEA graduate with experience of working with vulnerable adults in the voluntary sector.

Chris and Akie are dedicated to raising the standards of care provision in the UK and want the Home Instead Norwich office to lead by example in providing top quality care that maintains the independence and improves the quality of life of all clients. They are committed to providing the same level of care to their clients as they would for their own parents.

Chris and Akie live in Norwich and outside of work spend most of their time providing a taxi service to their three young sons!

Operations Manager Vikki

General Manager - Vikki

Hello, I'm Vikki! I joined Home Instead in 2017 after realising a passion for providing quality care for older people.

I am responsible for managing the day-to-day delivery of our care services ensuring they meet the high standards that clients expect of Home Instead. I also keep our services under review to ensure we continually learn, improve, and follow best practice.

I have many years’ experience of management in a range of sectors and hold a Level 5 Diploma in Leadership for Health and Social Care.

What does home mean to me?
My space, my children’s space. Somewhere to be free, safe and at peace.

Registered Manager / Client Experience Manager – Emma

Registered Manager / Client Experience Manager – Emma

Hi, I'm Emma. I joined Home Instead in 2013 as a CAREGiver and have steadily progressed through a variety of roles including On-call Supervisor and Trainer. I am now the Client Experience Manager & Registered Manager. 

I am responsible for ensuring our clients receive outstanding care of the quality we would want for our own parents. I meet with individuals and families considering care at home to help them decide the right level of support and lead the Client Experience Team who are responsible for co-ordinating and assuring the quality of care provided.

In 2017, I was a finalist for the Motivational Leadership Award at the Norfolk Care Awards.

What does home mean to me? Time with my family & laughing with them.

 Client Experience Lead – Amanda

Client Experience Lead – Amanda

Hi, I am Amanda, one of the Client Experience Leads at Home Instead Norwich! I joined the team in April 2012 as a CAREGiver. 

I joined Home Instead as I believe later in life you should be able to stay in your own home surrounded by the things and people you love. In 2016, I was given the opportunity to join the office team as a Scheduler and I later progressed to Client Experience Lead in 2018. I am responsible for meeting with our clients and their families on a regular basis to ensure the care we provide adapts to their changing needs. I completed my Level 5 diploma in Leadership of Health and Social Care in 2020.

I love to walk, walk, walk, either on the beach or the countryside and I’ve been a National Trust member for years. I enjoy gardening, nature, and photography. I like to keep fit and healthy by running whenever I can. We love getting together with family and friends at least once a year for camping trips and we also enjoy road trips to the Lake District and Yorkshire. I dream of travelling the British coast line in a camper van when I retire! (a few years off yet!)

What does home mean to me?
 A loving and caring family, supporting one another through the ups and downs that life throws at us! Meeting up with my four adult children and having lots of fun, frolics,  and cuddles with my three grandchildren. BBQ’s is the summer and chilling around the fire pit with my partner and Benny the Cat.

Compliance & Quality Assurance Lead – Egle

Compliance & Quality Assurance Lead – Egle

Hi, I'm Egle! I joined Home Instead as a CAREGiver in 2014 before becoming an On-call Supervisor, Scheduler and more recently our Compliance & Quality Assurance Lead. 

I am responsible for meeting with clients and their families and auditing care records to ensure the care we provide meets our clients quality expectations. 

I enjoy the great outdoors and in my spare time, I like to canoe with my daughter.

What does home mean to me? Home is a place where I feel safe and secure; a place where I experience emotional warmth and feel myself surrounded by love and affection.

Trainer - Ruth

CAREGiver Experience Manager - Ruth

Hello, I'm Ruth! I joined Home Instead in March 2021 as a Trainer and have developed into the role of CAREGiver Experience Manager. I am responsible for the management of our CAREGivers, ensuring they have access to the highest quality training and continued support throughout their CAREGiver journey.

I originally qualified as a Teacher and then worked as a Software Trainer for one of the leading providers of digital health and care solutions. I love working in the care sector and being part of a team helping to improve the lives of others.

In my spare time, I enjoy being outside; in the garden or out walking in the countryside. I live with my partner and our dog, Diesel.

What does home mean to me? Home is where I feel safe. It's a place I can relax, feel comfortable, and be myself around those I love.

CAREGiver Experience Lead - Georgina

CAREGiver Experience Lead - Georgina

Hello, I'm Georgina! I joined Home Instead Norwich in March 2021. I am responsible for ensuring our CAREGivers are competent in their roles and well supported.

Prior to this role I worked in the insurance industry as well as the hospitality industry. I fancied doing something completely different. I knew that I wanted a rewarding role where I felt I was making a difference to people's lives for the better, and here I am!

I love a good crime drama, being on the beach and socialising with my friends and family.

What does home mean to me?
 A place where I can relax, wear my comfy clothes and be myself!

Business Development Manager - Lauren

Business Development Manager - Lauren

Hi, I’m Lauren. I joined Home Instead in 2019 as the Internal Recruiter. I re-joined the team as Business Development Manager after returning from maternity leave in May 2021. I am responsible for the management of welcoming new clients and CAREGivers to the company as well as building relationships with our local community.

I Enjoy meeting new people and seeing them progress through their journey whether that be working for Home Instead Norwich or becoming a client of ours.

Outside of work I enjoy going to the gym, Coastal holidays and spending time with my family.

What does home mean to me?
Home is Happiness, Freedom and Memories

Home Care Consultant - Emma

Home Care Consultant - Emma

Hi, I’m Emma! I joined Home Instead as a Home Care Consultant in June 2021 after 25 years in the Financial Services Industry. I was looking for an exciting new challenge and complete change in career and was lucky enough to find Home Instead.

I am responsible for client enquiries, care consultations, risk assessments and introductions. I look forward to meeting new clients and taking them through their journey with Home Instead.

I enjoy walking our Westie Dog Milo, and having my grandson for sleepovers where we have lots of outings to the park and playing on the Xbox!

What does home mean to me? Home for me is a safe relaxed place to be, making happy memory’s with family and friends.

Home Care Consultant - Simon

Home Care Consultant - Simon

Hi, I’m Simon! Having spent the last 10 years’ managing in both sales and customer service based call centres, I decided that a change of career was in order and so I joined Home Instead in August of 2021 as a Home Care Consultant. I believe that, no matter who you are, we all need a little extra care at some point in our lives; to be able to help provide that to those who need it the most is incredibly rewarding! I am very sociable and love meeting new people, identifying shared interests and understanding alternative opinions.

I’m sports mad and like to keep fit and healthy in my spare time by playing football, tennis and exploring the broads by canoe. I’m a keen DIY’er and have recently landscaped my garden to provide a tranquil getaway on those (scarce) sunny days. When I’m not at home, you’ll often find me and my dog Pudge trekking across the countryside where I’m able to indulge in my other hobby of nature & landscape photography.

What does home mean to me? A place where everyone is made to feel welcome no matter who you are!


CAREGiver Recruiter - Harriet

Hello, I'm Harriet! I joined Home Instead as a Recruiter in 2020. Prior to this, I studied BA (Hons) Interior Design at Anglia Ruskin University, and then went on to work as a Recruitment Consultant within an agency recruiting for the motor trade for two years before joining Home Instead. 

I was specifically interested in the care/health care sector due to my close relationship with my own grandparents, who had recently been in a position of needing care themselves for the first time. I felt as though moving from agency to internal recruitment within the care sector was the right move for me, so was delighted when I found out I’d been successful.

I am responsible for recruiting new CAREGivers and supporting them as they join our team. I ensure that the CAREGivers we employ match our values, and are caring and professional.

I was lucky enough to travel extensively throughout my childhood, spending 3 years living in Shanghai, and 3 years in Kuwait. Outside of work, I absolutely love travelling, walking my dogs, exercising (and eating!) and socialising with my friends and family. 

What does home mean to me?
Relaxing, spending quality time with friends and family, and eating delicious food!

Finance & Office Administration - Shirley

Finance Administrator - Shirley

Hello, I am Shirley, the Finance Administrator at Home Instead. I have over 30 years experience in finance, administration and customer service. I am responsible for many aspects of day to day administration including invoicing, payroll and bookkeeping.

In my spare time I enjoy walking on the North Norfolk beaches and Norfolk Broads, and spending time with my grandchildren.