We are very proud to have a dedicated team of compassionate and reliable CAREGivers who go above and beyond to take care of our clients. These are people who really care.
We are delighted that many of our CAREGivers have moved on to join our office support team as you will see below.
Franchise Owners - Chris & Akie Carter
Chris began his career as a community pharmacist and opened the Norwich office of Home Instead Senior Care in February 2010. Akie is a UEA graduate with experience of working with vulnerable adults in the voluntary sector.
Chris and Akie are dedicated to raising the standards of care provision in the UK and want the Home Instead Norwich office to lead by example in providing top quality care that maintains the independence and improves the quality of life of all clients. They are committed to providing the same level of care to their clients as they would for their own parents.
Chris and Akie live in Norwich and outside of work spend most of their time providing a taxi service to their three young sons!
Operations Manager - Vikki Beckwith
Vikki is responsible for managing the day to day delivery of our care services ensuring they meet the high standards that clients expect of Home Instead. She keeps our services under review to ensure we continually learn, improve and follow best practice.
Vicki has many years experience of operational management in a range of sectors.
Outside of work Vikki enjoys exercising and spending time with her husband and two children.
Client Experience Manager – Emma Wilson
Emma joined Home Instead Senior Care in 2013 as a CAREGiver and has steadily progressed through a variety of roles including On-call Supervisor and Trainer.
Emma is responsible for ensuring our clients receive outstanding care of the quality we would want for our own parents. She meets with individuals and families considering care at home to help them decide the right level of support and leads a team responsible for co-ordinating and assuring the quality of care provided.
In 2017 Emma was a finalist for the Motivational Leadership Award at the Norfolk Care Awards.
Client Experience Lead – Amanda Smith
Amanda joined Home Instead Senior Care in 2012 as a CAREGiver before taking on the role of Scheduler and more recently Client Experience Lead.
Amanda is responsible for meeting with our clients and their families on a regular basis to ensure the care we provide adapts to their changing needs.
Amanda has many years experience in the care sector and outside work she enjoys swimming and spending time with her children and grandchildren.
Quality Assurance Lead – Egle Miliunaite
Egle joined Home Instead as a CAREGiver in 2014 before becoming an On-call Supervisor, Scheduler and more recently our Quality Assurance Lead.
Egle is responsible for meeting with clients and their families and auditing care records to ensure the care we provide meets our clients quality expectations.
Egle enjoys the great outdoors and in her spare time is sometimes seen canoeing with her daughter on the waterways of Norwich.
Scheduler – Paula Bedford
Paula is responsible for coordinating client and CAREGiver schedules ensuring that clients receive continuity of care with a suitably matched CAREGiver at the times they require.
Paula joined Home Instead in 2016 as a CAREGiver before becoming a weekend supervisor and scheduler.
Outside of work Paula enjoys spending time with her young family.
CAREGiver Recruitment – Lauren Pashley
Lauren is responsible for recruiting new CAREGivers and supporting them as they join our team. She ensures that the CAREGivers we employ match our values and are caring and professional.
If you would like to find out more about joining the family of Home Instead Senior Care CAREGivers, please call Lauren and she will answer all your questions.
Outside of work, Lauren is by far the healthiest member of our team with a passion for exercise, health and nutrition. She can usually be spotted in an early morning gym class while most people in Norwich are still fast asleep!
CAREGiver Recruitment - Hannah El-Najjar
Hannah joined Home Instead Senior Care in 2013 and is responsible for recruiting new CAREGivers and supporting them as they join our team. She ensures that the CAREGivers we employ are caring and professional.
If you would like to find out more about joining the Home Instead Senior Care team, Hannah can answer all your questions and would love to hear from you.
Outside of work Hannah enjoys spending time with her husband, daughter and ‘big and little’ dogs; Dobermann, Armi and Chihuahua, Millie!
CAREGiver Training & Support Lead - Rebecca Coombs
Rebecca is responsible for delivering Home Instead's award winning training to our CAREGivers and ensuring they are competent in their roles and well supported.
Rebecca joined Home Instead in 2017 as a CAREGiver before becoming a weekend supervisor and taking on her current role.
Rebecca's caring responsibilities continue outside work where she is a mother to five children.
Finance & Office Administration - Shirley Soanes
Shirley has over 30 years experience in finance, administration and customer service. Shirley is responsible for many aspects of day to day administration including invoicing, payroll and bookkeeping.
In her spare time Shirley enjoys walking on the North Norfolk beaches and Norfolk Broads and spending time with her grandchildren.
Community Relations Manager – Mark Johnston
Mark is responsible for creating awareness of the full range of services available from Home Instead Norwich. He delivers our community education programs including our free public dementia care workshops, senior fraud protection training and annual gift giving scheme “be a Santa to a senior”.
Mark spent the majority of his career in nursing and has over 30 years experience in the health and social care sector. Outside of work he enjoys playing the keyboard and the occasional pint of real ale.