Home Instead CEO contributes to new NICE guideline

The National Institute for Health and Care Excellence (NICE) first guideline for the social care sector published yesterday. We we are very proud that Home Instead played a vital role in contributing to the guidelines. The guidelines are set to promote high-quality homecare services for older people.

Our CEO, Trevor Brocklebank, who contributed to the guidelines said – “I personally gave expert testimony to the panel that developed the guideline and I'm pleased to see that the published document mirrors so much of what Home Instead already does as part of its day-to-day delivery of quality homecare.” His testimony included the importance of a relationship-led - person-centred approach, where a client's specific needs are placed firmly at the core.
Professor Gillian Leng, deputy chief executive and director for health and social care at NICE, who said: "As we age, most of us will want to continue living in our own homes, surrounded by a lifetime of memories, for as long as we can." His views echoes with our ethos and culture at Home Instead. We believe that the “home” is the best place to be and we all would like to be at our own homes, surrounded by memories, for as long as possible and CAREGivers with empathy and compassion at Home Instead make this happen. The CAREGivers are carefully handpicked based on their personality, reliability and honesty, who support our clients to live happily and healthily in the comfort of their own homes, independently.
As the life expectancy rate is increasing in England, it is expected that there will be double number of older people, over 65 years of old. These numbers show just how important effective, dignified homecare services will become and the necessity for robust guidance for all involved in the sector. The new guidelines put emphasis on the time home care worker spend with clients; the call out time should be no less than half an hour. Home Instead has always been hot on this, our call out is minimum of an hour as we believe that it is impossible to build relationship with a client if a visit is less than an hour.

As companionship is our core value, we incorporate this with all our services, whether it is personal care, palliative care or home help. Home Instead steps into early stage of care with older people when they may just need a little support – it can be just walk in a park, go shopping or someone just want to have a cup of tea with a friendly face. Continuity of care means we send the same CAREGivers all the time, which then means the CAREGiver will be able to provide person-centred care and build relationship with the client. Once the relationship is build, our CAREGiver become part of the client family.
Independent research carried out in June this year showed that 97% of clients said their CAREGiver takes an interest in them as a person, 96% rate the quality of the service as good or excellent and 96% are likely to recommend Home Instead. In turn 96% of CAREGivers surveyed said they were proud to work for Home Instead, 97% would recommend our service to a friend and 93% said they felt they are given enough time to deliver desired levels of care to clients.

Alistair Burt, the Minister for Community and Social Care said – the guidelines reflects the truth of the homecare landscape well: "Most of us envisage spending our old age in our own home and we want to provide the great care that can make that a reality."
The NICE guideline recommends that homecare providers:

Ensure services support the aspirations, goals and priorities of each person, and that they and their carers are treated with empathy, courtesy and respect.
Make sure support focuses on what people can or would like to do, not just what they can't do.
Prioritise continuity of care by ensuring the person has the same homecare worker or workers so that they can become familiar and build a relationship.

This is very much what we do at Home Instead, this best practice in the NICE guideline is already reflected in our model.

Fatta Thapa
Home Instead – Greenwich & Bexley