Home Instead’s Karina Brown Wins BFA Star Performer Award 2026

Home Instead franchise owner Karina Brown has been named BFA Star Performer at the BFA HSBC UK British Franchise Awards 2026, recognising her outstanding business performance, leadership and contribution to the wider Home Instead network.

Karina, who owns Home Instead Bromley, Chislehurst & Orpington, received the prestigious award at the ceremony on 12 November, celebrating her success in building a thriving home care business while maintaining exceptional standards of care.

The recognition follows another successful year for Karina, whose franchise achieved 32% year-on-year revenue growth in 2025, making it the highest-performing office in the Home Instead network.

Building a successful franchise through quality care

Since joining Home Instead, Karina has developed a successful business supporting more than 150 clients with a team of nearly 100 Care Professionals.

Under her leadership, the franchise has maintained its Outstanding Care Quality Commission (CQC) rating for eight consecutive years, remaining the only home care provider in the Borough of Bromley to hold this rating.

Alongside commercial growth, Karina has placed considerable emphasis on creating a positive working environment for her team. Her franchise received Home Instead’s PEAQ Employer Excellence Award in both 2023 and 2025, recognising the highest Care Professional engagement across the network.

These achievements demonstrate how strong leadership, investment in people and a commitment to quality can contribute to long-term franchise success.

Driving innovation across the Home Instead network

Karina’s contribution extends beyond her own franchise territory.

After identifying a gap in accessible nail care services for older adults, she developed and piloted a specialist nail care service within her business.

Following its success, the service was adopted across the wider Home Instead UK network, benefiting more than 1,000 people by 2025.

Karina has also introduced several community initiatives, including dementia-friendly Love to Move exercise sessions and the Older Person’s Independent Living Show, helping older people and their families access practical advice, support and opportunities to stay connected.

Her involvement in Home Instead’s Franchise Collaboration Panel and Growth Summit has also enabled her to share her experience and contribute to the continued development of the network.

Celebrating excellence in franchising

The BFA HSBC UK British Franchise Awards recognise outstanding achievements across the UK franchising industry, celebrating individuals and businesses demonstrating excellence, innovation and leadership.

Karina’s Star Performer award reflects her ability to combine strong commercial results with exceptional care standards, employee engagement and meaningful community impact.

Her success also highlights the opportunities available through Home Instead franchise ownership, where entrepreneurs can build on an established business model while benefiting from the support, expertise and shared knowledge of a national franchise network.

Read more about Karina’s franchise journey, from her previous career as a solicitor to building one of Home Instead’s highest-performing businesses, in her franchisee success story.

Explore Home Instead franchise opportunities

Inspired by Karina’s success? With all UK Home Instead territories now established, franchise resales offer the opportunity to join our award-winning network by acquiring an existing home care business.

Explore our current established territories, and learn more about the resale process to discover how you could begin your own Home Instead franchise journey.