Every year when the Christmas adverts start to make an appearance, it signifies that the season of good will is rapidly approaching. In a matter of weeks there will be no parking spaces by 9am, endless queues in the shops and traffic congestion will be worse than ever.
Parents will be running around with all the preparations that need to be done and children’s excitement will be beginning to escalate.
Getting back to the Christmas television adverts. The good old coca cola advert is a personal favourite but I have to admit the John Lewis advert is always one of the most anticipated. It’s usually a tear jerker with a poignant and powerful mixture of sentimentality with an underlying thought provoking message.
The Bear and the Hare and the boy with his penguin was an instant hit with the merchandise selling out in record time and even the theme tunes hit the charts as well.
Last week I watched the John Lewis Christmas advert for the first time. Well, how do I explain how excited I was to see the senior’s had taken priority for a change.
The story of the Man on the Moon features a young girl using a telescope who spots an elderly gentleman sitting on his own on the moon. Alone with his thoughts and memories, with not a soul in sight and unreachable by the rest of society. The girl unable to make contact sends him a telescope then there is the tearful happy ending of them able to see each other. How fantastic that John Lewis has highlighted the sad fact that many people are alone with no one else around. These seniors are not on the moon but all around us in the community.
The forgotten generation who are marooned in their own homes and fall victim to neglect because of other peoples busy lives. What we fail to acknowledge is that our country owes its freedom because of the sacrifices that they made. The years tick by so now it’s our turn to put aside a little thought and time because small acts of kindness mean such a lot.
John Lewis has teamed up with Age UK to promote awareness about the lonely senior and make people think how they can make a difference. This is surely what Christmas should be about as well as a time for celebration and of course what Santa brings the children.
I would hope people will take note and perhaps look in on an elderly neighbour not just at Christmas but throughout the year. There could be a lonely senior just around the corner who would be delighted to see a friendly face and this act of kindness cost’s nothing.