Local at-home care company, Home Instead Senior Care, has joined forces with a number of organisations across the local area to bring a heart-warming scheme to Sawbridgeworth and Harlow this Christmas. Sponsored and promoted by Hawks Radio, the gift-giving scheme, called ‘Be a Santa to a Senior’, will see gifts distributed amongst elderly people in our community. Participating organisations have been displaying a ‘Be a Santa to a Senior’ Christmas tree at their venue. The trees are decorated with gift tags carrying the first name of a local person and the gift they would enjoy receiving. Members of the public can then buy an appropriate gift from one of the retailers or donate one at a number of the other venues for collection by the Home Instead team. ‘Be a Santa to a Senior’ Christmas trees have already made an appearance at ASDA and Harlow Leisurezone and there are more still on display across the local community at: Carol’s Crafts, Riverside Café in Sawbridgeworth, Hairzone Hairdressers in Harlow, who are currently offering a 20% discount for each person who donates a gift, and even Harlow Town Football Club, who have a pair of FA Cup tickets up for grab for a deserving lifetime supporter. Donations can be made at any of these venues up until 18th December, as well as at the local village hall, which will be transformed into a wrapping centre just before Christmas. Speaking about the success of ‘Be a Santa to a Senior’, organiser behind the scheme, David Bassett said, “We provide care to older people in their own homes. Our clients are assured of regular company from their CAREGivers but ‘Be a Santa to a Senior’ is allowing us to reach out to the many older people who,perhaps, don’t receive as many visitors as our clients and who would really appreciate knowing that local people are thinking about them this Christmas. I’m overwhelmed at the response we have had from all of the organisations involved and the general public thus far. We are really excited about this scheme, which will allow us to distribute gifts to older people in Sawbridgeworth and beyond. We’ll be taking Be a Santa to a Senior to the streets by setting out our very own stall at this year’s Christmas Light Switch On and at the Sawbridgeworth Memorial Hall Food Festival on Friday 29th November, so please pop over and see us.”
Steve Ray from Hawks radio said "this is community at its best and Hawks Radio are delighted to be part of the fantastic Home Instead Senior Care initiative. This will make so much of a difference to people who through various reasons have very little to celebrate. This is by far the most positive initiative for Senior people in the area for years".
‘Be a Santa to a Senior’ was launched in the United States in 2006 and, to date, the initiative has helped provide 1.2 million gifts to more than 700,000 older people.For more information, please contact Home Instead Senior Care in Sawbridgeworth on 01279 721443 or visit www.homeinstead.co.uk/sawbridgeworth .