Global event to drive positive ageing

Home Instead UK were thrilled to be part of the very first Silver Economy Forum held in Finland this week. The event saw more than 600 world leaders from 50 countries collaborate to positively reposition ageing. 

Our CEO Martin Jones joined Home Instead founders Paul and Lori Hogan and other US colleagues including CEO Jeff Huber and Chief Advocacy Officer Jisella Dolan at the two-day event. 

Jeff kicked off the event with a challenge to world leaders to act now to reform policy and encourage positive ageing. “We need to leverage data on the 60+ market, continue to innovate and drive cross-sector collaboration,” he said. 

At the event, Martin showcased Home Instead’s ground-breaking technology which has the potential to transform how we age.

This included our virtual reality (VR) headset experience to help CAREGivers understand what ageing and frailty is like. He also showcased Home Instead’s senior tablet technology GrandPad which offers an innovative solution to help clients stay connected at home.

These are just some of the ways Home Instead is working to ensure our ageing population can stay safe and well at home for longer.

Speaking about the event, Martin said: “It was an honour to attend the event and be part of these discussions to drive action around this massive demographic shift. 

“When you consider that for the first time in history there are more people over the age of 60 than under the age of 5, you realise how important it is that we drive these discussions and work together to positively reposition ageing.”
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