East Hertfordshire Be A Santa To A Senior
Bishop's Stortford's Jackson Square shopping centre is acting as a charity hub this Christmas.
On the two Saturdays before Christmas, Home Instead East Herts and Uttlesford will be joined in the precinct by Santa Claus.
The Sawbridgeworth-based home care provider is setting up a grotto in the former Body Shop premises for its annual 'Be a Santa to a Senior' gift-giving campaign on December 14th and 21st from 10am to 5pm.
Instead of charging children to meet Santa and his elves, youngsters are asked to take a gift for an elderly person and, in return, will receive their own little gift.
Examples of gifts suitable for an older person include chocolate, sweets, puzzle books, toiletries and slippers.
David Bassett, director and general manager of Home Instead, which has been running a Christmas giving initiative since 2013, said: "Being able to donate gifts to lonely, older people and see the difference we've made to their Christmas is truly an honour.
"As a care provider for the elderly, we see how loneliness can affect people, so this scheme is extremely important to us.
"We'd like to thank the shopping centre for working alongside us to make Santa's grotto a reality. We're really looking forward to seeing children's faces light up when they meet Santa and the faces of the elderly light up when they receive their gifts."
To keep up to date with the latest on 'Be a Santa to a Senior', search for #easthertsbeasanta on social media.
For more information, call 01279 956813 or see www.homeinstead.co.uk/eastherts