Home Instead Launches in East Yorkshire

Home Instead Beverley & Hull opens its doors!

Mandy Aitken is set to make a big difference as she opens a new care company based at 164A Hallgate in Cottingham. The company, Home Instead Senior Care, which specialises in providing person centred care for older people in their own homes, will care for clients across the area including Beverley, Cottingham, Hull and the surrounding towns and villages. Mandy is now looking to create 50 new jobs in the area.

For owner Mandy Aitken, this is an exciting new venture and one which combines her considerable business knowledge with her passion to care. Mandy will be drawing on her experience in project management, human resources and training to create an amazing team of caring individuals who really want to provide care in the right way.

Mandy had been thinking of starting her own company for some time when she discovered Home Instead, a home care company that won a Queens Award for Innovation in 2016. Having learnt about the company’s reputation for providing high quality, at-home care, Mandy felt this was the perfect fit for her. 

Mandy comments: “I am passionate about providing a service that could really help to make a difference, not only for those being cared for, but also for their families.  Our pledge is that the care we provide is the care we would want for our own Mum or Dad.”

Mandy continued, “At Home Instead we tailor our care plans to meet the individual needs of our clients, and our minimum call is one hour, at a set time and with the same caregiver.  It’s all about taking time to deliver quality care. This also enables us to truly get to know our clients and understand their needs. Our mission is to brighten the lives of seniors, giving them a sense of purpose, wellbeing and worth.”  

Joining Mandy is Care Manager, Lynne George, who has 37 years of experience working in care. Lynne lives in Beverley and is excited about the new opportunity to work alongside Mandy at Home Instead. She said, “I would never want to do any other job as I just want to make people feel that no matter what their needs, they too can still have a choice in how they live their lives. My role is to ensure that our care staff and I provide the best quality of personal centred care.”

Together, Mandy and Lynne intend to change the way seniors are cared for in their area. They are currently recruiting passionate caregivers and are quick to state that previous experience of working in care is not a prerequisite for employment. Far more important is a genuine empathy and desire to improve the lives of older people.