In 2011 Home Instead Senior care was audited as part of the Equality and Human Rights Commission's (EHRC) year long inquiry into home care which painted a mixed picture of the provision of social care to the elderly.
Home Instead was pleased that the EHRC chose to praise their work, owing to their unique approach to care.
Speaking about the findings of the inquiry, managing director of Home Instead UK, Trevor Brocklebank said, "We support calls for an overhaul of the care system. The way in which contracts are operated by many local authorities is seriously flawed and does not allow for the provision of quality care.
"This is why we won't enter into block contracts which force providers into delivering 'care' in 15 minute slots and why for us the minimum care visit is 1 hour."
Home Instead now has over 100 offices across the UK; demonstrating that there is a demand for a more tailored service which focuses absolutely on the needs of the individual.
Trevor continues,"As well as our minimum 1 hour call we also offer continuity of care whereby clients are visited by the same CAREGiver, ensuring that meaningful relationships are built. Our CAREGivers do not wear uniforms as client feedback has shown that they create a barrier and also a stigma, particularly when a CAREGiver takes a client out into the community."
The clear message from Home Instead is that quality care cannot be delivered with a 'one size fits all' approach. Much as the latter might be commercially convenient the reality is that quality care begins with an individual and that's where Home Instead starts.
In closing Trevor said, "I hope that the EHRC's review leads to change and I am proud that we are helping to lead the way."
With our rapidly ageing population there has never been more pressure on the UK's care system. Home Instead was set up in the UK in 2006 with the aim of introducing a new type of care for older people and in doing so, helping to change the face of ageing.