Spring into Summer sponsorship - April 2021

With winter well behind us, spring bringing new hope and the prospect of summer to look forward to, we are delighted to be partnering once again with ITV to be the sole programme sponsor for Alan Titchmarsh’s latest show, Spring into Summer.

Spring Into Summer is a 9-part series which commenced on April 5th, celebrating all things seasonally British. From green spaces to farming life, to celebrity guests, great British traditions and craftsmanship, the programme celebrates the most glorious time of year to be outside, in our gardens and in the green spaces we love in the places we live.

Our sponsorship features short films, voiced by Alan himself, similar to those featured on Love Your Garden, and the partnership will allow us to continue to raise awareness of home care and the really positive impact it can have on a person’s life. 

Speaking about the ongoing partnership with ITV and Alan Titchmarsh, brand and marketing director of Home Instead UK Lee Chapman said, “It’s really important to us to continue engaging with the British public to share our story about home care as a choice in later life. 

“The majority of people wish to remain in their own home, in familiar surroundings, as they age. Through this campaign we will inspire families and their loved ones and let them know that this is possible.  

“We are thrilled that Alan will continue to represent the Home Instead brand on prime time television. Response to our previous campaign tells us that he resonates with our target consumer.

“Each short film is designed to show ‘a life well lived’ at home and will highlight older adults who have led fulfilling lives.”

Spring into Summer is on every Monday at 8pm on ITV1.