National TV ad launched
We are very excited about the launch of our very first national TV campaign this week.
The first advert was shown on Tuesday 1st October in the ad break during Emmerdale which would have been watched by more than 6 million adults and it will feature throughout October between programmes such as The Great British Bake Off, The Chase and Long Lost Family.
The concept of the advert, which will be shown on channels such as ITV, Channel Four, Five and Sky, focuses on what makes a house feel like ‘home’. For our client Stanley, the ‘creaky’ Third Stair in his home is what reminds him of his late wife Margaret and the cherished memories he has there.
We’re also proud that another version of the advert will show Christine’s story and what she enjoys about working as a CAREGiver.
At Home Instead Watford we’re proud to provide care which is completely person-centred and has our clients at the heart of all we do. That’s why we’re excited to be able to showcase Home Instead care through our CAREGiver Christine and client Stanley and highlight the importance of helping older people to stay at home where they feel happiest, for longer.
Our ageing population means that more and more older people need support and we’re hopeful that our campaign will reach more people with the message that help is out there.
Make sure you watch the full advert, seen on our homepage.