New name - same mission! - Feb 2021
It’s a very exciting time for Home Instead - we’ve officially rebranded with a new look and name, but don’t worry - we’re still on the same mission as always.
We’re the same company with the same fantastic family of CAREGivers and office team who are on hand to make a real difference in our local community. The biggest change is the removal of the reference to ‘Senior Care’.
We’ve found that the terms ‘senior’ and ‘senior citizen’ are in decline, while terms like ‘older adults’ are increasing in popularity. The current baby boomer population is beginning to redefine how ageing is experienced and perceived, and it’s crucial for us to proactively adapt to meet the changing expectations of ageing adults. The name Home Instead also allows us to appeal to a population beyond frail ageing adults, in addition to paving the way to offer other services for individuals who want to age at home in the future.
Our mission and values are the same, to provide the same level of highly personalised care, compassion and support needed to fulfil a joyful and quality life at home for those living in Watford and the surrounding areas.
Our new logo and name mark the start of an exciting rebrand journey, one that we hope will help us to support and enhance the lives of as many families and ageing adults as possible. We hope you like it!