John Lewis’ latest Christmas ad tells the story of a young girl sending a present to a lonely old man.
Most of us will watch it, smile at the heart-warming sentiment then go out and buy gifts for our own loved ones.
But is this enough? We don’t think so – which is why we’re launching our Be A Santa to a Senior scheme.
For many older people, loneliness at Christmas isn’t just a fantasy; 1 million will go a month without speaking to anyone, 2.9 million feel they have no one to turn to, while nearly 400, 000 actively worry about being alone while we’re celebrating with friends and family. Many won’t receive a single gift.
To help change this in the South Manchester area, we’ve come together with people and organisations in our local community to try and spread a little joy this festive season. We’re asking everyone living in the area to donate a gift for an elderly person. Chocolates, maybe, or some cosy socks, gloves or a scarf, perhaps pretty soap or toiletries; anything to show we care.
Local businesses will be acting as collecting points for presents while the kids at Chorlton High School will be doing the wrapping. Then community groups, health professionals and pharmacists will be getting on their sleighs to deliver the goodies.
So, if you’d like to put on your metaphorical Santa hat and make a senior’s Christmas then call Alison on 0161 884 0562 (or email [email protected]) to find out where you can hand in your gift.