The Run Up To Christmas

Will it be a white Christmas?

Will it be a white Christmas?

With only 2 Days till Christmas, the retail giants of the UK have gotten into the real swing of things battling it out using their highly anticipated Christmas adverts. Year after year one of the most popular is always the John Lewis advert, and we are sure most of you will have seen it already – It’s quite hard to miss!

This year John Lewis has chosen to team up with Age UK in order to raise more awareness of the loneliness that a lot of elderly people face at Christmas time. The advert features a little girl who spots an elderly man living alone on the moon through her telescope, and she becomes increasingly more determined to get a message to him. She eventually manages to send him a present at Christmas time, which is a telescope of his own with which he can see that the little girl is there for him.

At Home Instead we know the true value of companionship, and while the John Lewis advert depicts a poignant message about elderly loneliness during Christmas, it is important to remember this lesson all year round, and be aware of any elderly people in your life that could benefit from you popping around for five minutes or inviting them shopping with you on the weekend.

We are grateful that John Lewis has aided a talking point about elderly and loneliness, and we hope a lot more elderly people across the country won’t have to remain lonely this Christmas or the rest of the year.

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home