Reading Big Hitters Join Forces for Dementia

Home Instead Owner Philip Keohane at the Reading DAA launch
Home Instead Owner Philip Keohane at the Reading DAA launch

Fire fighters, bus drivers and local business have united to support the estimated 1,600 people living with dementia in Reading.

Reading Borough Council, Reading buses, Reading Citizens Advice Bureau,  Home Instead and Royal Berkshire Fire and Rescue are among those who signed up to join the Reading Dementia Action Alliance (DAA) at a launch event opened by the  Mayor of Reading, Cllr Marian Livingston.

Members of the DAA pledge to take up to 3 actions to improve their services for people with dementia. These actions could be anything from improving signage, creating easier access, giving information or care and becoming Dementia Friends.

The launch comes after an Alzheimer’s Society report found that less than half of people living with dementia feel a part of the community (47%) and nearly three quarters (73%) of UK adults surveyed do not think society is geared up to deal with dementia.

The aim of the Dementia Action Alliance is to help create a community where people with dementia feel confident, understood and supported to live well.

 Home Instead owner Philip Keohane says:

 ‘It’s vital that people living with dementia should still be able to enjoy all Reading has to offer. Many people with dementia have reported feeling trapped in their own homes and let down by their communities, with one in three only getting out once a week and one in 10 only manage this once a month. This is simply unacceptable.

 ‘The Reading Dementia Action Alliance aims to address the isolation that many people living with dementia can feel and we are delighted to see so many of Reading’s greatest attractions and services committing to helping people in the community live well with dementia.’