Scam Proofing Norwich’s Elderly

Local at-home care provider, Home Instead Senior Care, has partnered with national scam awareness charity, Think Jessica, Norwich Police and Norfolk Trading Standards to launch a public education programme to raise awareness of mass market scams and provide tips and advice to educate individuals on how to protect themselves from falling victim to this abuse.

As part of the campaign, the team at Home Instead Senior Care in Norwich will host a free fraud awareness workshop on Tuesday 25th March at St. Andrew’s Church Hall in Eaton from 2:30pm until 3:30pm. The workshop will share information with attendees on the scale of the problem, the most common scams targeting the elderly, how to prevent scams as well as what to do if they have fallen victim to scammers. Home Instead will be supported by the Norfolk Constabulary and members of Norfolk Trading Standards, who will also be attending to offer further information, support and advice regarding local scams.

In addition to the workshops, Home Instead has put together a ‘Senior Fraud Protection Kit’ which contains information on the most common scams, tools to help assess the risk of an elderly loved one, plus really useful checklists to help seniors take practical action to lower the risk of becoming a victim of a scam. Organiser of the local workshop, Hayley Howes, said, "The ‘Faceless’ criminals who use email, telephone and post to lure their victims into parting with their life savings, personal banking information and other assets, can prey in particular on the elderly who they see as easy targets for their crimes."

PCSO Laura Baitey added, "These types of scams defraud individuals in the UK of an estimated £3.5 billion each year and have very serious consequences for the elderly who can suffer devastating emotional distress affecting their confidence and trust which can lead to a loss of independence. However with better awareness and education I hope that we can alert the community in order to prevent them from becoming victims."

For more information regarding the workshops or the ‘Senior Fraud Protection Kit’, please call 01603 482116 or visit

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home