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Community Marketing Manager

South Molton Full-time 24,000 - 28,000 per annum Closing date: 08/07/2022
Company Description

Are you a talented marketeer who wants to make a difference? Would you like to use your creative and interpersonal skills to help improve the lives of our community of clients and Care Professionals? Do you have the initiative to create marketing plans and bring them to life?  

Home Instead provide care to people living in their own homes across Northern Devon. We are rated Outstanding by CQC, and we have again been awarded a Top 20 rating in the South West by, putting us in the top 2.33% of providers in the region. We are looking for an exceptional individual to help champion our success, to celebrate the day to day achievements of our clients and care professionals, and to increase awareness of the brilliant employment opportunities we offer to care professionals, so that we can support more of the people who request our services. 

Job Description

The ideal candidate will have a minimum of 2 years’ experience in a marketing role, have a good understanding of digital marketing, and in particular be confident writing and creating content for online platforms with an understanding of the principles of SEO. They will be able to demonstrate building relationships both face to face and digitally, and have experience of presenting to groups. The role is primarily office based, with flexible working, such as attendance at community events, required to suit the needs of the business.  

We are offering an excellent remuneration package of £24k - £28k, private medical insurance, Employee Assistance Programme, access to discounted shopping, and ongoing development opportunities for the right person.?  

The Role 

  • Define marketing plans and digital media strategies that adhere to brand guidelines which focus on meeting or exceeding established goals, engagement, relationships and awareness. 

  • Plan and execute a schedule of activity across online platforms, both directly and management of an external agency. 

  • Ensure digital content is engaging and kept up to date. 

  • Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.?  

  • Research, identify and develop relationships in the local community maintaining a robust pipeline of opportunities by growing, influencing and leveraging your network. 

  • Develop and deliver a range of innovative approaches both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community. 

  • Research, plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public. 

  • Continually deliver a message that reflects our mission, vision and values. 

  • Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community. 

  • Work with the Senior Leadership Team to ensure that the business maintains an excellent reputation for delivery of high-quality services and support to the community. 

  • Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner. 

  • Carry out any other duties deemed necessary for the successful operation of the business. 

  • Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery. 


Essential Criteria 

  • Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns. 

  • Experience of writing copy, particularly for online content, and understanding of key principles of SEO. 

  • Proven track record in successfully developing, maintaining and leveraging strong relationships within a local community to achieve business objectives using a variety of tools and techniques. 

  • Experience of building relationships both face to face and virtually.  

  • Confident to deliver talks to relevant community groups. 

  • Good working knowledge of IT systems with experience of Microsoft Office and virtual communication platforms with the ability to learn and adopt new technologies where appropriate.  

  • Experience of using data and analytics to make informed business choices. 

  • Effective interpersonal skills with excellent verbal and written communication skills with the ability to deliver effective and engaging presentations or workshops to a broad-based audience. 

  • Strong organisational and prioritisation skills. 

  • Self-motivated with the ability to work independently, use initiative and be resilient. 

  • Ability to work flexibly to meet the needs of the business. 

If you are interested we would love to hear from you. Please click on 'I'm Interested' or alternatively, contact us on 01769 302 003

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