Royal Recognition for Home Instead - The Queen's Award for Innovation

Home Instead Senior Care is celebrating royal praise today on the very special occasion of Her Majesty's 90th birthday.

The UK's No 1 homecare provider and No 1 homecare franchisor is proud to announce it has received the Queen's Award for innovation - the UK's highest accolade for business success.

The Queen's Award is hugely prestigious and honours the blueprint for care the brand has created, a bespoke model that delivers dignified, quality care in the home for older people. The award from the monarch pays testimony to Home Instead's relationship-led approach, which includes:

  • Homecare visits that typically last a minimum of one hour or longer.
  • A focus on the value of companionship and trips out alongside practical help with bathing and meal preparation.
  • CAREGivers and clients matched according to common hobbies and interests.

Co-founders Sam and Trevor Brocklebank brought the Home Instead ethos to the UK after experiencing poor care when Trevor's grandfather Frank needed support. They knew there had to be a better way for an ageing population to receive care, a way to provide a quality experience that helps older people continue to live happily and healthily in the comfort of their own homes as long as possible.

The Queen's Award recognises the growth of Home Instead - from the pilot office set up in 2005 by the Brocklebanks - to a robust network of 175 offices across the UK. The brand is made up of a family of business owners who are united in its mission: to change the face of ageing.

Today, almost 8,000 people are employed across the national operation giving care and companionship to 8,000 elderly clients.  

Trevor Brocklebank, Chief Executive, said: "We are very proud of the difference the ‘Home Instead Way' has made to older people's lives and their families in turn over the last decade, a standard of care we believe truly honours the memory of my late grandfather.

"On behalf of our network, we are honoured to receive the Queen's Award, the pinnacle of business achievement in the UK. Together we provide five million hours of relationship-led homecare each year. We couldn't do this without our dedicated army of CAREGivers on the ground. This award pays testimony to their devotion to realising our mission and I thank them whole-heartedly for their commitment."

From a local perspective Sophie Hoyle, Director of Home Instead Senior Care, Lytham Fylde and Wyre welcomes this recognition for all the hard work our CAREGivers do in supporting individuals in our community saying "We love what we do and shall continue to fly the flag for quality care, centred on the needs of each person we care for". 

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home