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Marketing And Community Engagement Lead

Luton Bedfordshire Full-time 21000 - 23000 per annum Closing date: 06/12/2021

Company pension, holidays and Employee Assistance programme etc

Company Description

Home Instead is the World’s leading provider of non-medical care and companionship services for older people. With minimum visits of one hour, award winning training and an excellent reputation we are immensely proud of the quality of care we provide. We match our CAREGivers to our clients based on mutual interests and hobbies to help build bonds of trust and enables us to provide personalised support.


Job Description

The Marketing and Community Engagement Lead as a member of the Management Team, will be expected to perform a variety of duties contributing to business growth aligned with Home Instead's mission and values.

Develop and maintain knowledge of the brand and raise awareness of Home Instead marketing campaigns and recruitment initiatives. Work closely with Recruitment and Marketing Manager to achieve agreed marketing strategies and specific goals. Maximise use of all digital platforms to enhance awareness of Home Instead by planning and coordinating engaging content (campaigns, blogs, videos, graphics). Oversee newsletter deadlines. Responsible for gathering relevant updates and materials to then plan, write, organise and edit monthly/quarterly newsletters and guides. Manage own time effectively, prioritising critical tasks to and adapt approach to the changing needs of the business. Deliver promotional activities both face to face and virtually to increase awareness of Home Instead's client services and employment opportunities in the local area. Plan and successfully execute regular community marketing events including fairs, markets, recruitment events, companionship lunches and any other events that would promote our services, mission and values to the public. Knowledge of analytics to assess content performance and success. Use information to adjust marketing and recruitment plans to optimise messaging and business growth. 

Achieve close working relationships with other members of Client Care and Management Team to understand how to enhance our marketing strategy, create opportunities for content and remain brand compliant. Accurately gather and store contacts on the system in order to develop relationships and maintain a pipeline of opportunities by growing and leveraging your network. Ensure compliance with Home Instead's Equality, Diversity and Equal Opportunities Policy, in respect to employment and service delivery. Maintain records to meet the requirements of CQC/regulatory bodies and franchise standards. Take a proactive response to all mandatory training, professional development and competence with regards to your role. Contribute to reports and relevant management meetings.



Excellent working knowledge of IT systems, social media platforms and scheduling tools; Instagram, Twitter, Facebook, Microsoft Office, Canva, (or equivalent). Self-motivated, creative and ability to work independently and use initiative. Effective interpersonal skills with excellent written and verbal communication with the ability to deliver effective presentations and talks to a broad audience. Experience of using data and analytics to make informed business choices. Good understanding of marketing principles with experience of using a range of approaches including digital platforms and community based events. Confident to network face to face and virtually to achieve business objectives using a variety of tools and techniques

Additional Information

Home Instead are committed to equal opportunities and welcome a broad diversity of talent to apply.

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