The Operations Behind Every Home Instead Franchise

As an established leader in home care, we combine award-winning innovation with unrivalled franchise support to help business owners build successful, purpose-driven organisations.

Every franchisee benefits from a dedicated National Office team of 65 experts, providing guidance, structure and reassurance from launch through to long-term growth.

Support from day one

When you take on an established Home Instead territory, you gain immediate access to a structured onboarding programme designed to help you understand the business you are acquiring, build confidence in your role as a franchise owner, and set strong foundations for future growth.

Your early support includes:

  • A guided onboarding plan tailored to your business
  • Six months of structured, hands-on guidance from your Business Development Consultant
  • Compliance support to help you understand regulatory expectations and operate with confidence
  • Regular check-ins to track progress, strengthen local relationships and plan for long-term success

With Home Instead, you’re never navigating the transition into franchise ownership alone – our expert team is with you from the very start.

Expert teams helping franchisees thrive

Our National Office brings together specialists across every area of the business, ensuring you always have access to the right expertise:

  • Business Development Consultants – set objectives, overcome challenges and scale efficiently
  • Marketing & Recruitment – strengthen your local brand presence and attract exceptional Care Professionals
  • Finance & Legal – understand your numbers, plan for growth and stay compliant
  • Quality & Compliance – maintain outstanding standards and prepare confidently for inspections
  • Learning & Development – access award-winning training for you and your team
  • IT & Systems – run your franchise smoothly with secure, streamlined solutions

We maintain an outstanding 4:1 support ratio, ensuring every franchisee receives the dedicated guidance needed to build confidence and achieve sustainable growth.

Support that evolves as you grow

As your franchise flourishes, the guidance you receive evolves with you. Whether you want to strengthen operations, expand into multi-unit ownership, or prepare for future succession, our support adapts to every stage of your journey.

Home Instead is also the only care franchise with an in-house brokerage, supporting your long-term business planning and ensuring a clear and well-supported exit strategy when the time is right.

You’ll also join a powerful peer network of more than 265 UK franchise owners, sharing best practice and achieving success together.

Proven support. Exceptional results

“At National Office, our priority is to ensure every franchisee feels fully supported from day one. We provide hands-on guidance, robust training, and ongoing operational support, so franchisees can focus on growing their business with confidence.”
— Clare Roberts, Head of Business Development, Home Instead UK

Home Instead provides everything you need to lead a thriving, profitable business that makes a meaningful impact in your community. With award-winning innovation, trusted global recognition and expert guidance at your fingertips, you can grow with confidence.

If you would like to explore how Home Instead’s support can help you to build a successful business, then get in touch with our Recruitment Manager Luke Spellman here. Email [email protected] or call 01925 730273.