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HOME CARE: A GROWING MARKET

Our society is going through a period of rapid demographic change. The Office of National Statistics has predicted that the number of people aged 75 years and over will grow from 5.2 million in 2014 to over 9.9 million in 2039. There are now more people in the UK aged 60 years and above, than there are under the age of 18 years.

As people age, so does the occurrence of age-related conditions, many of which lead to people requiring help and assistance with daily activities in order to remain at home. There are currently 850,000 people in the UK living with dementia and this is expected to rise to over 1 million by 2025 and soar to over 2 million by 2051. Every 3 minutes someone is diagnosed with dementia in the UK and 1 in 6 people over the age of 80 have dementia. Family members are not always available or nearby to support their loved ones and help them to lead an independent life in their own homes. This creates a need for a trusted care solution to be put in place. This combination of an ageing population plus growing recognition that home based care is often the best and most cost-effective way to look after our senior citizens, means that the demand for home care services for older people is growing at an unprecedented rate.

A Wise Investment

Choosing a franchise in a market with a promising and assured economic future is good business sense.

Many clients using our services fund their own care but we are not ‘just for the wealthy’.

The introduction of direct payments by the government gives anyone qualifying for funded social care the ability to choose our quality care solution. Research suggests about three quarters of older people will develop a social care need and the government is faced with growing numbers of elderly people needing support and a shrinking pot of money. It welcomes the prospect of privately owned businesses filling the demand gap for services that were previously provided publicly. The shortfall also means that more people are paying for support privately. With our person-centred care, excellent brand reputation and award-winning quality, we are seen as the first and only choice for many.

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