The Market

Choosing a franchise in a market with a promising and assured economic future makes good business sense.

The UK is going through rapid demographic change. The Office of National Statistics predicts people aged over 85 will grow from 1.6 million in 2016 to over 3.2 million by 2041. Family members are not always available or nearby to support their loved ones, helping them to remain at home, where they want to be most. Now, there is a growing recognition that home based care is often the best and most cost-effective solution. This means the demand for home care services for older people is growing at an unprecedented rate.

Home Instead services aren’t just for the wealthy either. Anyone who qualifies for funding for social care can choose our quality care.

Research suggests about three quarters of older people will develop a social care need and the government is faced with growing numbers of elderly people needing support and a shrinking pot of money. It welcomes the prospect of privately-owned businesses filling the demand gap for services that were previously provided publicly.

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A rapidly ageing population is presenting massive market potential. Home Instead’s national network and their national television advertising campaign is continuing to raise Home Instead’s profile and increase awareness of home care whilst delivering a significant benefit to the network.

Your next steps

Call us on 01925 730 273 and speak to Imogen Clarke, our Head of Franchise Development. Alternatively, add your contact details below and Imogen will call you back.

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