Home Instead’s Sunny Singh Named Great British Franchisee Award Winner 2026
Home Instead franchise owner Sunny Singh has been named a winner of the Great British Franchisee Awards 2026, recognising his outstanding business growth, leadership and commitment to delivering high-quality home care across the North East of England.
Organised by leading UK franchise resource whichfranchise.com, the Great British Franchisee Awards celebrate exceptional franchise owners who demonstrate entrepreneurial success, strong leadership and a positive contribution to their franchise networks and local communities.
Sunny, who joined Home Instead in May 2023, has grown from owning a single franchise territory to operating across three territories in South East Northumberland, North Tyneside and Durham.
His achievement highlights the opportunities available through Home Instead franchise ownership, combining the independence of running a business with the support of an established national network.
Commenting on his award win, Sunny said, “I’m incredibly proud to receive this recognition, particularly when I look back at how far we’ve come since I joined Home Instead in 2023. When I first invested in the business, I wanted to build something that combined my commercial experience with the opportunity to make a genuine difference to people’s lives.
“Growing from one territory to three has been an exciting journey, but what I’m most proud of is the team we’ve built and the quality of care we continue to deliver. This award reflects their hard work and dedication, and I’m looking forward to seeing what we can achieve together in the years ahead.”
From financial planning to home care franchise ownership
Before joining Home Instead, Sunny built a successful career in financial planning and analysis, alongside running convenience stores and post offices with his wife. While he enjoyed the commercial challenges of business ownership, personal experiences led him to reconsider what he wanted from his next venture.
Following his mother’s stroke and other family health challenges, Sunny developed a deeper appreciation of the importance of high-quality care and the difference it can make to individuals and their families.This inspired him to explore starting a home care franchise, where he could combine his business experience with a greater sense of purpose.
In May 2023, Sunny acquired an established Home Instead franchise in South East Northumberland.
Rather than starting a business from scratch, buying an established Home Instead franchise provided him with an existing client base, experienced team and strong local reputation.
For Sunny, these were some of the key benefits of buying an existing franchise, allowing him to focus on understanding the business, building relationships with employees and identifying opportunities to strengthen operations. Within his first year, Sunny expanded into multi-unit franchise ownership, acquiring additional territories in North Tyneside and Durham.
Building a successful multi-unit Home Instead franchise
Since taking ownership, Sunny has achieved significant commercial growth while continuing to prioritise quality care and operational excellence. Monthly revenues have increased by almost 30%, supported by consistent double-digit year-on-year growth and improved profitability. However, his success has involved more than expanding the business.
Sunny has invested heavily in developing his leadership team, introducing clearer responsibilities and empowering employees to make decisions independently. This approach has helped create a more resilient business structure, allowing him to focus on long-term strategy while experienced managers oversee day-to-day operations. His journey demonstrates how multi-unit franchising can provide opportunities for ambitious business owners looking to expand their operations within an established franchise network.
Through the support available from Home Instead’s National Office and relationships with fellow franchisees, Sunny has also been able to access guidance, share experiences and continue developing his skills as a business owner.
Putting people and quality care at the heart of growth
Despite the business’s rapid expansion, Sunny has remained focused on the values that first attracted him to Home Instead. His approach centres on delivering relationship-led, person-centred care while creating a supportive working environment for his team.
Investment in training and professional development has been a particular priority, with employees encouraged to progress into more senior positions. Several team members have already advanced into leadership and management roles, supported by ongoing training and development opportunities. Sunny has also introduced initiatives to recognise employees’ contributions and strengthen team relationships, including regular staff events and quarterly recognition awards.
Alongside developing his team, he has expanded the services available to clients, introducing live-in care and nail care services to help meet changing needs within the local community.
His commitment to quality has also been reflected in recognition for the business, including being named among the Top 20 Home Care Providers in North East England in the 2026 homecare.co.uk awards.
Making a difference beyond the business
Community involvement has been another important part of Sunny’s franchise journey. His Home Instead business chairs the Dementia Friendly Cramlington group, bringing together healthcare professionals, local businesses, community organisations and voluntary groups to improve understanding and support for people living with dementia.
The group has helped organise initiatives including a Dementia Roadshow at Manor Walks in Cramlington, providing residents with accessible information about dementia and the support available locally.
Sunny also actively contributes to the wider Home Instead franchise network, sharing his experiences with prospective franchise owners and participating in opportunities to exchange knowledge and best practice with fellow franchisees. Having progressed from purchasing an established franchise to multi-unit ownership, his experience provides valuable insight for others considering a similar route into business ownership.
What’s next for Sunny Singh?
Looking ahead, Sunny remains focused on sustainable business growth, developing his leadership team and maintaining consistently high standards of care.
He is also exploring opportunities to expand further within the Home Instead network, with ambitions to develop a five-office operation within his first five years of franchise ownership. His success demonstrates how combining commercial experience, strong leadership and a genuine commitment to making a difference can create opportunities for long-term business growth.
For prospective owners, his journey also highlights the importance of understanding what to expect in your first year as a franchise owner and building strong foundations before expanding.
Explore Home Instead franchise opportunities
Sunny’s journey demonstrates how franchise ownership can offer the opportunity to build a successful business while making a meaningful difference in local communities. Home Instead offers opportunities for individuals looking to build a business with purpose.
If you’re considering Home Instead franchise ownership and want to explore the next steps, complete our enquiry form and a member of the franchise development team will be in touch.