We are excited to once again be sponsoring ITV’s ‘Love Your Garden’, with TV’s favourite green fingered presenter, Alan Titchmarsh. This will be the second year we have sponsored the show.
Through our sponsorship the show, we not only aim to raise awareness about the care that Home Instead offers, but also spread wider understanding of home care as a choice in older age. This benefits our 246 franchise offices across the UK, as more people come to understand our service and realise the availability of homecare throughout their local community.
Our sponsorship of the show throughout 2021 was hugely beneficial for the Home Instead brand, reaching millions of people who fit our target audience and driving enquiries to our franchise network.
The show is airing four brand new episodes this Spring as well as one off specials, and will return again with four more new episodes in Autumn.
Lee Chapman, Brand and Marketing Director at Home Instead comments: “The sponsorship proved to be a valuable asset for our brand across 2021, contributing to both growth in brand awareness and client and Care Professional demand. We are pleased to be continuing this partnership into 2022, and excited to see Home Instead on prime-time television again!
“As well as being a great tool for increasing brand awareness for Home Instead, our sponsorship also aims to increase understanding of home care as a choice within the wider population. Many don’t think about care until the time comes, and it is often too late to explore all your options. If more people know about home care and how readily available services are within their local community, we are achieving in our mission to help ‘change the face of ageing’.”
The sponsored idents featuring at the beginning, middle and end of each episode features characters Jeff and Lisa and Jeff’s dog Otis. The idents feature the voice of Alan who brings a warm and familiar tone of voice against the visual backdrop of Lisa and her relationship with Jeff. Lisa helps Jeff to stay in his own home with help and support.
The two characters will also feature on a number of ITV Hub Home Page Takeovers during the sponsorship period with the branded adverts highlighting the opportunity to join the Home Instead team.
This is just one of the national sponsorships we have spearheaded to increase brand awareness for Home Instead, benefitting our franchise network as a whole. Local offices receive ongoing marketing support from National Office throughout their franchise journey, with national television sponsorships, high-profile partnerships, local and national PR support and more, supporting franchisees in growing their own businesses.
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