National Office Franchise Support Services

franchise support services

Unrivalled Quality, Unrivalled Support

As the leading brand in home care in the UK, Home Instead delivers an unmatched level of franchisee support—ensuring everyfranchisee succeeds and grows at every stage of their business journey.

The ratio of our franchisees to our National Office employees is 4:1 – an industry leading standard. To put that into perspective, many of the large brands people think of when you think of franchising will have (at best) a ratio of 20:1. Larger ratios are also common in other franchise brands – we invest in our team to ensure your support is of the highest standard.

Our support is fully tailored to your needs, covering all essential areas:

  • Care Quality & Legislation: Our expert team help ensure compliance with all industry standards and legislation, while maintaining top-tier care for your clients.
  • IT & Innovation: Stay ahead in the evolving care sector with advanced technology and continuous innovation.
  • Marketing: Benefit from both national visibility and localised campaigns to raise the profile of your home care franchise. Enjoy your own customisable website, access to national recruitment portals, and support in managing online presence.
  • Business Operations: Receive hands-on help in inbound call management, HR, accounting, and more—ensuring you can focus on delivering first-class service.
  • Award Winning Training: We’ve created best in class training for your Care Professionals and your office team – we are also on hand to support you in recruiting your team, further reassurance when making important decisions in your business.

Our superior support has earned us the prestigious 5 Star Franchisee Satisfaction award, a true testament to the exceptional experience Home Instead offers.

franchise support services

Helping You Develop and Grow Your Care Franchise

From the moment you begin, a dedicated Business Development Consultant will guide you, providing you with the tools and strategies needed for sustainable growth. You’ll work closely with our Business Development and Innovation teams to explore new service avenues and partnerships, ensuring your franchise is always equipped with cutting-edge, tested solutions.

Supporting Your Everyday Success

  • Marketing: Amplify your business with expert support for both local territory awareness and national brand building.
  • IT & Innovation: Leverage our award-winning model and technology, keeping your franchise at the forefront of the market.
  • General Operations: Tap into a robust support network, including partnerships offering PR, HR, and specialised business services.
franchise support services

Helping You Provide Outstanding Home Care

Our reputation as the best home care franchiseis built on delivering high-quality, compassionate care. You’ll receive continuous assistance from our Care Quality team, ensuring client wellbeing and exceeding all compliance standards. Our comprehensive people support spans recruitment, retention, and team development, allowing you to build a strong, dedicated workforce from day one.

By joining Home Instead, you benefit from a collaboration-focused, ethical and supportive environment that helps you establish, operate, and expand youropportunities—making a positive impact in your community while building a thriving business.

Find a franchise opportunity

We’re always looking for new franchisees to join our network, whether you want to found a franchise in a new territory, or purchase an existing franchise.

The business opportunity

Owning a home care franchise with Home Instead presents an exceptional business prospect. The UK’s demand for quality care services is rising steadily, making home-based care the preferred solution for individuals and families. As a franchise owner, you’ll play a direct role in improving the lives of elderly people—contributing meaningfully to their wellbeing whilst building a profitable, future-proof business. For those seeking both social impact and scalable returns within the care sector, joining Home Instead offers the support, recognition, and long-term growth potential that set us apart from other opportunities.