Meet the team behind your franchise journey

Starting a business is one of the biggest decisions you’ll ever make, but at Home Instead, you won’t be making it alone. From your very first enquiry through to launching your business and beyond, our National Office team is there to guide, support and encourage you every step of the way.

Take a step behind the scenes and see what your Home Instead franchise journey could look like – and the people who’ll be there to help you along the way.

 

Discover the Home Instead opportunity

Every Home Instead franchise journey begins with a simple conversation.

One of the first people you’ll meet is Luke Spellman, Franchise Development Manager, who’ll take the time to understand your goals, answer your questions and help you explore whether Home Instead is the right opportunity for you.

From there, you’ll move through a structured journey designed to give you the confidence to make an informed decision, with expert support available at every stage.

Whether it’s discussing your ambitions, exploring funding options, meeting existing franchisees or completing your business plan, each step is designed to help you feel informed, supported and excited about the journey ahead.

 

Support that grows with your business

One of the biggest advantages of joining Home Instead is that support doesn’t stop once you’ve signed your franchise agreement.

After onboarding and initial training, you’ll continue to receive guidance from our National Office team as your business grows.

From Finance and Network Performance to Care & Quality, Marketing, Operations, Learning & Development, Legal, Compliance and IT, more than 70 specialists work behind the scenes to help franchise owners build successful, sustainable businesses across the UK and Ireland.

 

Because when you join Home Instead, you’re in business for yourself, but never by yourself. Our National Office team provide everything you need to succeed, with support across:

 

• Regulatory guidance = Expert advice to help you navigate regulatory requirements across England, Wales, Scotland, Northern Ireland and Republic of Ireland.

• Operational support = Established systems, processes and best practice to help you build and grow a successful business.

• Recruitment, training, HR and legal = Helping you attract, develop and retain an exceptional team while supporting you with employment and legal guidance.

• Marketing and brand growth = National brand campaigns, strategic partnerships and ready-to-use local marketing assets to build brand awareness and supercharge your local presence.

• Technology and innovation = Continuous investment in bespoke systems, digital tools and training designed to drive business growth.

• Financial guidance = Including pricing recommendations, territory analysis and ongoing financial support to help you make informed business decisions.

• Data-driven growth = Our specialist data team helps strengthen both client acquisition and Care Professional recruitment through insight-led strategies.

• In-house brokerage = When the time is right, our dedicated brokerage team is on hand to support franchise expansion, resale and exit planning.

 

Meet the team behind your success

Every department has a different role, but they all share the same purpose: helping franchise owners deliver exceptional care while building thriving businesses within their local communities.

Watch our National Office team explain how they support franchise owners every day and discover how collaboration helps strengthen the entire Home Instead network.

Why Home Instead?

When you join Home Instead, you’re backed by more than 70 National Office specialists who are committed to helping you succeed from day one.

Whether you’re launching your first business or looking for your next opportunity, you’ll have the reassurance of an experienced team behind you at every stage of your journey.

 

Ready to take the first step?

If you’re considering franchise ownership, we’d love to help you explore what’s possible.

Our Franchise Development Manager Luke Spellman helps aspiring franchise owners begin their Home Instead journey. Book your call today and find out more about joining one of the UK’s leading home care franchise networks.