Behind Every Home Instead Franchise: Meet Imogen Clarke, Head of Franchise Development
For many aspiring franchise owners, the journey starts with a conversation.
As part of our “Behind Every Home Instead Franchise” series, we’re introducing Imogen Clarke, Head of Franchise Development, who helps people take their very first steps towards franchise ownership with Home Instead.
Whether someone is exploring business ownership for the first time or looking for a more rewarding second career, Imogen works closely with prospective franchisees to help them understand the Home Instead opportunity, explore the support available and build the confidence to take the next step.
When you join Home Instead, you’re in business for yourself – but never by yourself. Behind every successful franchise office is a National Office team of more than 70 specialists providing expert guidance across finance, network performance, care quality, operations, marketing, compliance and more. In our “Behind Every Home Instead Franchise” series, we introduce the people whose expertise helps franchise owners build strong, sustainable and purpose-led businesses across the UK and Ireland.
Helping people discover the right opportunity
Franchising isn’t simply about owning a business. At Home Instead, it’s about building something with purpose while making a genuine difference in your local community.
Many Home Instead franchisees come from a wide variety of professional backgrounds. Some have previously run businesses, while others are taking their first steps into business ownership after successful careers in completely different industries.
What brings them together isn’t a background in care—it’s a desire to build a rewarding business that delivers exceptional care and creates lasting impact within their community.
That’s where Imogen comes in.
She works closely with prospective franchisees to understand their goals, answer their questions and help them explore whether Home Instead is the right fit for them.
“Franchising gives people the opportunity to take control of their future, but with the reassurance that they’re supported every step of the way. At Home Instead, we see individuals turn ambition into a successful, purpose-led business, one that not only delivers long-term growth, but genuinely changes lives within their community.”
– Imogen Clarke, Head of Franchise Development
Making franchise ownership more accessible
No two franchise journeys are the same.
One of the strengths of the Home Instead model is the flexibility it offers people at different stages of their careers.
With Imogen’s guidance, prospective franchisees can explore opportunities including:
- Launching a brand-new territory and bringing Home Instead’s relationship-led care to a local community.
- Purchasing an established franchise with an existing team and client base.
- Transitioning from a different profession into one of the UK’s fastest-growing and most rewarding sectors.
Rather than taking a one-size-fits-all approach, Imogen helps every prospective franchisee understand which route best matches their ambitions and long-term goals.
Support from your very first conversation
Choosing to invest in a franchise is a significant decision, but it’s one you don’t make alone.
From the very first enquiry, Imogen helps prospective franchisees understand what the journey looks like, introducing them to the Home Instead model and connecting them with the wider National Office team.
Along the way, prospective franchisees receive:
- Guidance to help identify the right opportunity.
- A clear introduction to the Home Instead franchise model.
- Early connections with specialists across National Office.
- Ongoing support as plans develop and businesses launch.
This structured approach helps people move forward with confidence, knowing expert support is available from day one.
Creating businesses with purpose
Home Instead franchise owners don’t simply build successful businesses.
They create local employment opportunities, support families and enable older people to live independently in the place they know and love most—their own home.
That combination of commercial success and genuine social impact is what makes Home Instead different.
Imogen’s role is to help future franchise owners understand that opportunity from the outset, ensuring they begin their journey with clarity, confidence and the reassurance that they’re supported every step of the way.
Part of a wider support network
Imogen is part of Home Instead’s National Office team of more than 70 specialists working across finance, network performance, care & quality, operations, marketing, legal, IT, compliance, learning & development and many other specialist functions.
Together, they provide the expertise, structure and ongoing support that underpin the success of the Home Instead franchise network across the UK and Ireland.
Watch our National Office team explain how they support franchise owners every day and discover how collaboration helps strengthen the Home Instead network.
For anyone considering franchise ownership, Imogen’s role is a reminder that support starts long before you open your doors. From your very first conversation, you’ll have an experienced team helping you explore the opportunity, make informed decisions and build a business with purpose.
This article is part of our “Behind Every Home Instead Franchise” series, introducing the people and teams who support our franchise owners throughout every stage of their journey.