On Sunday, 21st April, Home Instead Senior Care’s managing director, Martin Jones, was on Sky News talking about the 50th anniversary of the term ‘ageism’.
This was a great opportunity for Martin to talk about the value of older people in society and the many ways in which they give back, not least the many who work with our franchise teams as CAREGivers.
Martin said, “Sky News were marking the 50th anniversary of the anti-ageism movement and I was proud to have been asked to share my thoughts on the sedate stereotypes of ageing. With more people aged over 65 than ever before, we must move away from age bias and value older people’s experience and the contribution they make to society.
“Older people play an important role in the welfare of our society. With better health and well-being, many older people are remaining active and taking on new challenges, something we should all be celebrating.”
The Office of National Statistics reports that over the next decade, the changing age profile of the workforce will be the most significant development in the UK labour market, as a third of workers will be over 50 by 2020.
At Home Instead, older workers are seen to be a valuable asset and have a strong work ethic. They are also highly valued for their reliability, loyalty, business experience, and life skills.
As the UK’s leading home care franchise company specialising in care for the elderly, we are on a mission to change the face of ageing.