How The Franchise Operates

Being a Home Instead franchisee is a rewarding way of working. While you’re growing your own local business and supporting your clients and Care Professionals, you’ll also be enjoying support from our National Office and the wider network of franchisees. They’ll help you to grow and in time you’ll help new franchisees to grow. It’s a win-win situation. This goes for new and resale territories. Our largest offices continue to grow, a resale franchise brings a lot of opportunities for reaching further into the local community.

What do you need to become one of our franchisees?

  • A strong business acumen and a will to succeed that drives your franchise forwards.
  • Strong and compassionate people skills.
  • A burning desire to help people.

Once you’re a franchisee, you’ll have your own office and will be responsible for a territory that includes at least 25,000 people over the age of 65. You’ll manage the business (including finance, marketing and people management). You’ll also oversee the daily operations and build relationships with key referral providers in your territory. And with the right commitment and drive, your business should grow and thrive.

Your Services

Our services are a minimum of an hour per call so that we can deliver high-quality care. This includes home help; medication support; local transportation; meal preparation; specialist and respite care; and convalescence. We also support clients with long-term conditions as well as Alzheimer’s, dementia or Parkinson’s so that they can stay at home. In partnership with experts, we’ve developed bespoke training courses for our Care Professionals that have City & Guilds accreditation.

High Tech, High Touch

And when we’re not there, we increasingly use the latest technology to enable us to stay in touch with our clients; to enable them to stay in touch with their friends and family; and to monitor them for any unusual lifestyle patterns that could denote a problem. Technology therefore acts as a safety net for the client: it complements but will never replace the personal touch provided by our friendly and professional Care Professionals.

Your Team

As a new franchisee, we support you in recruiting a Care Manager, the person responsible for the day to day care operations. As your business grows, so does your team. Over time your role will develop to the point where you have a senior management team in place, so you can focus on leading the business, rather than the day to day. This is more likely the case for a resale franchise, so our support in this instance, is geared towards supporting you in managing the existing team, ensuring they feel supported and are able to develop further under your leadership.

Initial and ongoing training is provided for you, your office team and your Care Professionals to ensure everyone is working to the highest standard, feeling supported throughout their journey with Home Instead.

This is a mission-led people business – from the person-centred care delivered to clients to the mutual respect between franchisor and franchisees and a culture of working together for the greater good – this is an ethical business in every respect.

Your next steps

Call us on 01925 730 273 and speak to Imogen Clarke, our Head of Franchise Development. Alternatively, add your contact details below and Imogen will call you back.

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