Home Instead’s reputation for quality is underpinned by numerous industry and client-voted awards, which reflect the company’s commitment to outstanding care—valued not only by clients and families but also by franchisees and Care Professionals (those delivering our high quality care).
Ruth leads Home Instead UK, driving the continued growth of the network while strengthening the brand’s reputation for high-quality, relationship-led care. With more than 16 years’ experience at Home Instead, she is a strong advocate for both home care and franchising and is Chair of the British Franchise Association.
Managing Director
Tom provides strategic and financial guidance to the UK group of companies in addition to supporting all of National Office with the maintenance of a strong financial model for our franchise network.
Director of Finance
Sanjeev’s primary remit is to identify ways the company can further reduce the growing burden on the NHS by increasing its range of at home care services combining technology and care professional skill mix.
Director of Care & Quality
Michelle plays a pivotal role in the continued growth and strengthening of Home Instead on a global scale.
Communications and International Expansion Director
Rebecca leads Sales and Marketing for Home Instead UK, driving growth, brand strength and network-wide impact. With deep franchise and multi-site business experience, she aligns national and local strategies through evidence-led decision-making. Rebecca is committed to responsible growth, while strengthening Home Instead’s reputation as a leader in relationship-led home care.
Sales & Marketing Director
