Home Instead Ranks Top 3 in Elite Franchise Top 100 - Again!
Home Instead has once again been recognised as one of the UK’s leading franchise opportunities, securing third place in the prestigious Elite Franchise Top 100 for another consecutive year, maintaining its position as the highest-ranking home care company. This achievement marks the brand’s continued excellence since the awards began in 2018, having claimed the number one position for the first four years running and consistently ranking in the top three ever since.
The Elite Franchise Top 100 recognises the country’s strongest franchises based on the quality of their support, network success and size, community impact, and overall franchise performance.
Two Decades of Proven Excellence
This recognition comes as Home Instead celebrates over 20 years of franchising in the UK. Since 2005, what began as a relationship-led vision has grown into the nation’s leading home care franchise, with more than 265 offices now serving communities nationwide, supported by a dedicated National Office team.
This milestone year has been marked by remarkable achievements from the last 20 years: 107 million hours of personalised care delivered, more than 200,000 clients supported, and employment created for over 100,000 Care Professionals. These figures reflect the strength of Home Instead’s relationship-centred model and explain why it remains the UK’s most recommended home care company, as verified by independent reviews on homecare.co.uk.
A Trusted Voice and Exceptional Quality
Home Instead continues to lead conversations around ageing and care in the UK. Building on the success of previous campaigns like the New Ageing Index, the brand remains committed to highlighting the needs and aspirations of older people across society, from healthcare and politics to fashion and social inclusion.
Quality remains at the heart of the Home Instead approach. More than a quarter of UK offices are rated Outstanding by the CQC, the highest proportion of any home care franchise, demonstrating how the brand’s relationship-led care model translates into exceptional real-world outcomes for clients, families and regulators.
Supporting Franchise Success
Ruth Brown, COO of Home Instead UK, commented: “Being named as a top performer in the Elite Franchise Top 100 yet again is a tremendous honour. Ranking in the top three consistently year after year validates the exceptional support we provide to our franchisees and the collaborative partnership we’ve built with our network. This ensures our franchisees have every opportunity to build successful businesses while making a meaningful difference in their communities.
“After celebrating our 20th anniversary in the UK earlier this year, we’re incredibly excited about what 2026 and beyond will bring. With demographic trends continuing to drive demand for quality home care, and our proven model supporting franchises at every stage of their journey, the opportunity ahead has never been stronger.”
The Opportunity Ahead
With the UK’s 65+ population set to reach one in four people by 2050, and those aged 85+ projected to reach 2.6 million by 2039, demand for high-quality home care continues to grow. Home Instead is now focused on established territory opportunities, allowing new franchisees to acquire existing businesses with dedicated teams, established client bases, strong local connections and immediate cashflow, while benefiting from the support of a respected national brand.
As Martin Jones MBE, CEO of Home Instead UK and International reflects: “I often say I have the best job in the world. Even in the tough times, there’s always a road ahead, because we have a mission that matters.”
If you love the Home Instead brand and what we stand for, you can show your support by voting for us in the People’s Choice Award for the upcoming Elite Franchise Top 100.
If you are interested in learning more about Home Instead and our available franchising opportunities, we’d love to hear from you: