We are delighted to reveal our new brand identity for Home Instead UK, the country’s number one home care franchise opportunity, as we continue to expand our franchise network.
The brand update, which is being rolled out across Home Instead’s global franchise network, sees the term ‘senior care’ removed from the company name. This is to position our brand as being more inclusive and reflect the changing way people talk about older adults. Keeping the tagline ‘To us, it’s personal’, Home Instead’s shortened name will highlight that it doesn’t matter where clients or their loved ones are in their care journey: there is support available.
While we have simplified the logo, the iconic tulip remains, signifying optimism and continual growth.
Since being established in the UK in 2005, Home Instead UK’s franchise network has grown enormously, now with over 225 franchise offices across the country. Collectively they deliver over six million hours of quality care to over 21,000 clients.
In 2020 the British Franchise Association (BFA) presented Home Instead UK with the HSBC ‘GOLD’ Franchisor of the Year Award. This year, we are in the Elite Franchise Top 100’s top spot as the number one UK franchise company.
Martin Jones, CEO of Home Instead UK, said: “We’ve had 16 successful years of franchising, and we couldn’t be prouder of the network we have built in that time. This new brand identity is about moving into the future.
“Each one of our franchise offices plays a key part in its local community by helping elderly people stay at home and receive the care they need. We’re excited for this to continue, and our new brand identity is a reflection of that.