West Midlands

This franchise provides an opportunity to build on strong foundations and a local reputation for not only for providing exceptional care, but also opportunities for Care Professionals boasting a high retention rate.

There is a diverse range of demographics in the area with over 65s set to increase further in the next 10 years. Extending into new services and networking further into the area will see a substantial increase in revenue.

New owners will have an enthusiastic key management team to work alongside, supporting them to take this business to new heights.

Revenue and franchise size is smaller due to the young age of the business – this is also reflected in the financials that we can supply to you once an NDA has been signed. The business is still in their foundation stage, having set up a strong structure, and needs a franchisee who is able to commit time to lead the team as well as developing the marketing strategy in the area.

Reason for sale: Change of personal circumstances

Territory Demographics & Market Size

• Total Population – 331,620
• Over 65s (Clients) – 53,270
• Over 18s (Care Pros) – 164,193
• Balanced mix of social affluence, providing excellent opportunities for Client and Care Professional acquisition

Is this business right for you?

• Banks and lenders typically fund 70% of the total investment (including Franchise Fees and Due Diligence costs), so for this business, you would need approximately £75,000 in cash to secure funding. We assist you with introductions to Banks and Lenders
• This business will require hands-on management from a new owner, who is able to use the strong foundations built to drive new growth. There are clear recruitment opportunities and development for the existing team.

Why choose this business?

• Recent turnover of £435,726 for 2025
• Incredibly strong demographics for over 65s with over 53,000, as well as the 18+ population for work force, which is ovr 164,000
• Around 5% population growth is projected for the next 13 years, demonstrating the growing commercial opportunity, and the growing number of older people
• Good mixture of affluence across the territory, providing ample client acquisition opportunities, and clear Care Professional recruitment options
• High quality care, evidenced by CQC “Good” rating (Good in all areas of Report)
• Positive Client and Care Professional feedback, evidenced by 9.2/10 score on Homecare.co.uk (41 reviews total)
• Existing foundation of Clients and Care Professionals – 33 Care Professionals and 40 Clients
• Fantastic existing team to rely on, which offering clear opportunities for growth by focusing on recruitment of new team members and developing existing
• Great local reputation, providing consistent word of mouth referrals
• New owners can drive further growth in the business by diversifying the care service offering, and building on the strategic partnerships and networking that has already been developed

Why join the Home Instead franchise network?

• 65+ individuals at National Office responsible for the support of our franchisees
• Support covering Marketing & PR, Recruitment, Learning & Development, IT, Business Development, Quality & Compliance, Legal, and HR
• Onboarding and handover support bespoke to your chosen business
• Full training provided, and a mix of in-person and online training for you and your team
• Smooth business acquisition process, supported by our in-house brokerage
• Join the UK’s most recommended and highest quality domiciliary care provider
• Engage with the Global Home Instead network, spanning 7 countries in over 1800 territories
• Fantastic franchisee community and ongoing peer support
• Growth-driven brand with proven model and processes
• Bespoke IT systems to optimise care delivery and recruitment
• Opportunities to expand by into multiple territories
• Led by our purpose, mission and values to increase the world’s capacity to care, and change lives in every community across the UK
• Franchise License included