South East England

This Home Instead business was established in 2009 and represents a mature and resilient business within the home care sector. The franchise has evolved into a steady operation with a historical track record of strong profitability. Despite the operational challenges posed by the pandemic, the business has entered a revitalised era following the appointment of a new, ambitious office team in 2025.

This current Key Player team has a strong synergy and a proven commitment to quality, recently evidenced by a successful CQC review in 2023, after their “Good” Audit in 2019. The current owner identifies this as one of the strongest teams in the franchise’s history, providing a stable foundation for a new owner.

The territory offers a uniquely balanced demographic profile that supports both high-end client acquisition and robust staff recruitment.

Significant growth opportunities exist through the implementation of a dedicated client networking and marketing initiative, as the business is currently “client limited” despite the strong recruitment pool. The internal leadership is also primed for expansion, with a Care Manager pursuing Level 6 certification who is well positioned to transition into an Operations Manager in the longer term.

Reason for sale: Change of circumstances for current owner

Territory Demographics & Market Size

• Total Population – 379,484
• Over 65s (Clients) – 45,575
• Over 18s (Care Pros) – 287,781
• Balanced mix of social affluence, providing excellent opportunities for Client and Care Professional acquisition

Is this business right for you?

• Banks and lenders typically fund 70% of the total investment (including Franchise Fees and Due Diligence costs), so for this business, you would need approximately £57,000 in cash to secure funding. We assist you with introductions to Banks and Lenders
• New owners will need experience in change management, people management, and would be required to have a full-time and hands-on focus on the operations.

Why choose this business?

• Solid demographics for over 65s, as well as the 18+ population for work force
• Projections for population show that total population and older population numbers will grow between now and 2034, demonstrating growing commercial opportunities for new owners
• Good mix of affluence
• High quality care, evidenced by CQC “Good” rating
• Capable and resilient team who are primed for development within the business
• Great local reputation, leading to steady word of mouth referral opportunities
• Clear and actionable growth opportunities through increased networking activity within the community.
• Benefits to a new owner through the implementation of new care services such as Live-in Care and Medical, fully supported by National Office

Why join the Home Instead franchise network?

• 65+ individuals at National Office responsible for the support of our franchisees
• Support covering Marketing & PR, Recruitment, Learning & Development, IT, Business Development, Quality & Compliance, Legal, and HR
• Onboarding and handover support bespoke to your chosen business
• Full training provided, and a mix of in-person and online training for you and your team
• Smooth business acquisition process, supported by our in-house brokerage
• Join the UK’s most recommended and highest quality domiciliary care provider
• Engage with the Global Home Instead network, spanning 7 countries in over 1800 territories
• Fantastic franchisee community and ongoing peer support
• Growth-driven brand with proven model and processes
• Bespoke IT systems to optimise care delivery and recruitment
• Opportunities to expand by into multiple territories
• Led by our purpose, mission and values to increase the world’s capacity to care, and change lives in every community across the UK
• Franchise License included