Cath Chalton: Building success through the power of networking
Networking is at the heart of franchising, and few people embody its value quite like Cath Chalton, owner of Home Instead Wirral North, Wirral South, Chester and Liverpool South. Having been part of the Home Instead network for almost two decades, Cath has built an outstanding business and an equally strong reputation for supporting others through collaboration and connection.
A network that builds confidence and community
Cath joined Home Instead in 2006, taking a leap of faith alongside her husband Mike. They opened one of the first UK offices in 2007, determined to change the face of social care and help to bring a new standard of compassion to older adults living at home.
Cath’s combined approach has helped to shape her Home Instead journey. From mentoring fellow franchisees to sharing best practice at national events, Cath has always seen the power of networking as one of the keys to success, both personally and across the wider brand.
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The value of connection
Cath’s and Mike’s commitment to building relationships extend well beyond their own offices. They became the first Home Instead franchisee to win the British Franchise Association (BFA) Franchisee of the Year Award, and soon after, Cath joined the BFA Board of Directors, at a time where female representation in franchising was still limited.
Today, Cath continues to represent Home Instead on the European Franchise Federation Board, helping shape the future of ethical franchising and promote partnership across international networks. For Cath, networking isn’t just about meeting people, it’s about learning from them.
Sharing experience to strengthen the network
Cath’s open, collaborative attitude has made her a go-to-mentor for both new and experienced franchise owners. She regularly supports peers within the Home Instead network, offering advice, encouragement and perspective to those navigating challenges or exploring growth opportunities.
The importance of events and industry collaboration
Cath continues to champion the importance of getting involved in industry events, such as The National Franchise Exhibition at the NEC, a chance to connect with aspiring owners and business professionals.
Looking Ahead
For Cath, networking is more than just a business tool, it’s the foundation of everything that Home Instead stands for.
“Franchising works because we’re stronger together,” she reflects. “The collaboration, the shared learning, the willingness to help one another, that’s what makes this network special. I’ve always believed that if you put time into people, you’ll always get that back, whether it’s your team, your clients or your peers in the network. Networking allows us to share ideas, solve problems and lift each other up. Every conversation is a chance to learn something new. I’ve met so many incredible people through Home Instead and the wider franchising community, and those connections continue to inspire me every day.”
As Home Instead, continues to grow, Cath remains a leading example of how building connections can lead to lasting success, for individuals, communities and the entire franchise network.