Five Steps to Franchise Growth
A roadmap for your franchise journey
Having 20 years experience, supporting more than 260 offices, we’ve mapped out the key milestones in growing your franchise, including the organisational changes, resources and support you’ll need, along with new initiatives and projects to help you along the way. Your physical, emotional, and mental wellbeing is vital – and our Wellbeing Framework will help you to be in the best possible shape to run your business effectively whilst also enjoying it.
Home Instead’s proven roadmap ensures your progress is supported at every stage—making it the premier choice for entrepreneurs seeking rewarding and scalable home care franchise opportunities in the UK.
1
Laying Strong Foundations
The journey to growing a successful Home Instead franchise begins with building a robust foundation. From the outset, you’ll define a clear vision, establish a strong culture, foster a focus on standards and quality, and create a comprehensive business plan. As a valued franchisee within the Home Instead network, your relationship with the brand is built on mutual respect, trust, and a shared commitment to transforming senior care.
DIscover More
2
Developing Franchise Operations
Progressing from the basics, you’ll refine your daily processes, enhance sales and marketing momentum, and implement frameworks such as RASCI (Responsible, Accountable, Support, Consulted, Informed) to clarify team roles. With ongoing support from the Home Instead franchise team, executing your strategy—across marketing, operations, and forecasting—becomes more manageable, setting your business apart in the homecare sector.
Discover More
3
Planning for Sustainable Growth
True success in the care industry requires reinvestment. Expand your marketing activities, invest in developing key team members, and begin transitioning your focus from working in the business to working on the business. Building a reliable team—from skilled managers to compassionate care staff—ensures your homecare franchise runs smoothly and remains scalable. Bear in mind that we’re on hand to support you in building your team, from admin to General Manager.
Discover More
4
Strengthening Strategy for Long-Term Success
As your franchise grows, it’s time to assemble a high-performing senior leadership team and embed effective sales and marketing functions. Use business data to identify trends, improve efficiencies, and ensure your team’s continual development represents your franchise’s core values. Enhanced communication and targeted recruitment keep your operation aligned with both franchisee and client needs, cementing your standing in your community – and National Office can help walk you through it.
Discover More
5
Leading Transformation and Innovation
Upon reaching maturity, shift your focus to innovation, community impact, and thought leadership. Embed Corporate Social Responsibility into your franchise strategy, continually reinforce your culture, and align future growth with your vision and values. Throughout your journey, Home Instead National Office remains your trusted ally, providing expert guidance, strategic support, and the freedom to shape your own local branch’s future.
Discover More
Begin your journey to becoming a franchise owner today
Get in touch