Comprehensive franchise support for your care business

National Office
Peer To Peer
Franchise Journey
FAQs

National Office support

At the heart of every successful Home Instead franchise is a strong foundation of expert support. The National Office team offers comprehensive assistance as you launch and grow your business. This includes:

• Induction support to onboard you smoothly and efficiently
• Access to a dedicated Business Development Consultant for ongoing strategic and operational guidance
• Specialist help with marketing, innovation, and IT to ensure your business is visible and efficient
• Continuous assistance with general operations, allowing you to focus on excellent care delivery

This multi-layered support structure is designed to maximize your confidence as a franchisee, providing tools and expertise for every stage of your homecare journey.

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Peer-to-peer

Support in Home Instead extends beyond National Office. You’ll join a vibrant network of fellow franchisees, participating in:

• Regular meetings and conferences for networking, sharing best practices, and staying updated on new initiatives
• Local owners’ groups for territory-specific discussions and collaboration
• Online forums to access advice, resources, and peer support at any time

These opportunities foster a strong sense of community, ensuring you never feel isolated as a business owner.

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Five steps to franchise growth

Home Instead provides a clear, structured roadmap for franchise growth—a five-step framework that guides you from the early days of business formation to the advanced stages of transformation and innovation. At each step, you’ll have access to the right resources and support, allowing you to build, scale, and future-proof your franchise for continued long-term success.

This comprehensive support model, backed by both national expertise and peer collaboration, sets the standard for effective and ethical franchising in the UK home care sector.

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FAQs

How many people work at Home Instead’s National Office?

We have 70 people in our award-winning team, ready to help you with every aspect of running your own business. We’re proud of our industry-leading ratio of 3:1 – i.e. one National Office employee for every three franchisees.

What support is available from the National Office?

We provide in-depth new owner induction support followed by a period of tailored support that covers a wide range of disciplines.

What support does a Business Development Consultant provide?

Our consultants provide ongoing support to help you through your business journey, including guidance on potential services and partnerships for you to explore.

What level of marketing support do you provide?

We have successful and ongoing national marketing campaigns on TV, radio and print, along with regular local PR campaigns, and innovative partnerships – all spearheaded by our National Office team. We’ll also provide you with online and social media support.

What other areas does your support cover?

We’ll help you with areas such as innovation and IT, care quality, home care legislation, and recruiting and retaining the right people for your team. We also have partners who can provide support around topics such as PR, accounting and HR.

What level of peer support is there?

You can learn from and share with other franchisees at conferences and half yearly meetings, along with local networking groups and online discussions.

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