The Home Care Market Opportunity
A Business with Unlimited Growth Potential
Now is the perfect time to invest in a home carefranchise with Home Instead—one of the most respected names in the caremarket. This is a rare opportunity to make a genuine difference in people’s lives while building a business with long-term financial security. With the UK’s rapidly expanding senior population, the senior care sector offers franchisees a future-proof investment and the chance to thrive in a market where demand shows no signs of slowing.
Meeting present and future needs
Why is the care market so promising? It’s because the UK has a rapidly ageing population. According to the Office of National Statistics, the number of people aged over 85 in the UK will almost double between 2020 and 2045, rising from 1.7 million to over 3.1 million. As families become less able to provide care themselves, the preference for high-quality, home-based solutions is becoming more pronounced. That’s why at home careservices represent not just the best personal choice, but also the most practical and cost-effective model for the future. As a result, the demand for home care services for older people is growing at an unprecedented rate – and will continue to grow.
Driving market growth and brand awareness
Home Instead continues to elevate the entire industry, raising national awareness of the value and reliability of home care, through powerful advertising campaigns and a strong, collaborative network. This support provides franchisees with significant advantages, including national recognition, best-in-class training, and an ethical business model designed for sustainability and growth.
Accessible high quality care for all
Our care services aren’t exclusive to the affluent, we proudly serve clients from all walks of life, including those eligible for social care funding. Research indicates that nearly three quarters of older people will face a social care need, making high quality, private care an essential part of the solution as public funding narrows. It therefore welcomes the prospect of the government relying on reputable, privately-owned businesses like ours to fill gaps and deliver essential services with flexibility and compassion.
By choosing Home Instead, you’re investing in the best home carewith unmatched growth potential, a proven business model, and a clear vision for making a meaningful impact—now and in the future.