Dementia Friends Champion Sessions come to Durham
Dementia Friends
Dementia Friends

Local people with dementia are to be helped to get better care and greater understanding of their condition thanks to a pioneering project which trains ‘Dementia Champions’ such as Trudi Jameson, Director and Owner of Home Instead Senior Care Durham.

As a Dementia Champion, Trudi has undergone specialist training, with an understanding of the various types of dementia Trudi is now in a position to work with others, from local shop keepers, community groups and individuals to GPs, families and local support services to ensure that people with dementia are receiving more personalised and effective levels of care. In fact anyone who would like an awareness of how living with dementia affects people are welcome to attend a session.

This is a voluntary role that involves:-

• Improving the experience of people with dementia and their carers and enhancing skills

• Being a resource for colleagues providing information, guidance and signposting

• Talk to people with dementia and their carers about their experiences, to improve good practice. 

• Encourage the use of ‘This is me’ leaflet, a practical tool to help understand someone with dementia.

• Signpost people towards further information, for example Alzheimer’s Society or Carers Centres.

Trudi comments, "I am so pleased and honoured that I was able to train to be a Dementia Champion, this will make a difference to people’s lives. Dementia is complex and everyone living with dementia will have a different experience and as such should be treated individually according to their personal situation. I am hopeful that with better understanding comes better care"

“With understanding and tolerance we can make our communities more accessible and friendlier places for those with dementia, whether diagnosed or not.” Trudi is now busy planning a host of Dementia Friends information sessions in Durham, Chester le Street, Washington, Houghton le Spring and parts of Sunderland.

If you belong to a group that you think may benefit from a 1 hour information session, please contact me to arrange a session, individuals can either contact me or check back here for dates of sessions.

As Champions we have pledged to have 1 million people attend a session and become a Dementia Friend, so please tell people about this exiting initiative.

Everybody welcome.

Further information will be published on these events on this website and at


Home Instead Senior Care is an award winning national company which is changing the way care is delivered in the UK and is rapidly building a reputation as one of the UK’s leading home care companies. Their service is tailored to the needs of individual clients and ranges from companionship, meal preparation, light housekeeping, post-discharge care, personal care, medication reminders, shopping and errands. The service is totally flexible to meet client needs and is available from as little as 2 hours to 24 hours a day, seven days a week.   

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home